Senior Manager, Marketing Analytics

** When you join Sallie, you become a champion for all students.
** Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.  Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.
** When you join Sallie, you become a champion for all students.
** Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence.  Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.
** What You'll Contribute
** The Senior Manager, Marketing Analytics, will play a critical role in transforming marketing and customer data into actionable insights that drive business decisions, optimization, and long-term growth. This role will partner with advertising, marketing channel owners, digital products, engineering, and data teams to stand up scalable measurement, unlock deeper channel insights, and enable a modern, insight-led marketing function across paid, owned, and future omnichannel experiences.
** What You'll Do
*** Serve as a strategic analytics partner to Education Services marketing, product, and advertising stakeholders, translating business questions into measurable frameworks, analyses, and actionable recommendations.
* Lead analytics support for our new advertising service, including measurement strategy, tracking implementation, and ongoing performance analysis.
* Own and evolve paid media measurement, ensuring accurate and scalable tracking, attribution approaches, and conversion measurement across channels.
* Move beyond standard reporting to deliver insights that drive optimization, experimentation, and informed decision-making
* Support owned and paid channel analytics across our website, with a strong focus on lead generation performance and funnel effectiveness.
* Leverage web analytics tools to analyze user behavior, conversion paths, and on-site engagement.
* Connect campaign performance to on-site behavior and business outcomes, enabling a holistic view of channel impact.
* Translate complex data into clear, compelling insights and narratives tailored to both technical and non-technical stakeholders.
* Identify trends, opportunities, and gaps across channels to inform marketing strategy and investment decisions.
* Help define and maintain best practices and standards for channel and advertising analytics within a centralized analytics team
* Continuously evaluate and improve event tagging, tracking processes, and reporting frameworks to enhance data quality, scalability, and performance insights
* The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
*** What You Have
** Minimum education, skills and experience required.
* Bachelor’s degree in Marketing, Statistics, Data Science, Economics, Business, Analytics, or a related field;
Master’s degree or MBA strongly preferred
* Deep knowledge of marketing analytics methodologies, including attribution modeling, customer lifetime value (CLV), and cohort analysis
* Advanced proficiency in SQL, knowledge of Snowflake, and experience with data visualization tools like Tableau, Looker, or Power BI
* Expertise in digital analytics platforms such as Heap, Adobe Analytics, or Google Analytics
* Experience with digital…