Manager, Marketing Analytics

When you join Sallie Mae, you become a champion for all students. We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big. Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique.

They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way. We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other. This is where diverse backgrounds, beliefs, and perspectives matter.

It’s where you’re empowered to bring your authentic self to work. Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills. Come do more than join something, change something. For students, for future generations, for the future of education.

Employer:

SMB Business Development, Inc.

Job Title:

Manager, Marketing Analytics

Job Location:

300 Continental Drive, Newark, DE 19713 Job Type: Full-time, 40 hours a week, Monday through Friday

Duties:
Responsible for driving actionable insights from marketing data and working cross-functionally to enhance ROI across all marketing channels. Lead the development and implementation of measurement frameworks and KPIs for marketing initiatives across digital, traditional, and emerging channels. Analyze campaign performance, customer behavior, and market trends to generate insights and recommendations. Partner with marketing, product, sales, and finance teams to align analytics with business goals.

Own marketing data infrastructure, including attribution models, dashboards, and reporting tools. Use statistical analysis, predictive modeling, and data visualization to influence strategic decisions. Evaluate marketing technology and tools for data collection, automation, and reporting improvements. Hybrid work permitted 2 days per week within a reasonable commuting distance of Newark, Delaware.

Requirements:
Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study and three (3) years of experience as a Data Scientist, Data Analyst, or related role where required experience was gained. Also requires experience in the following:
One year of experience in marketing Analytics;
One year of experience in a managerial or lead role;
Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel; SQL, Excel, and data visualization platforms such as Tableau, Power BI and Looker;
Marketing platforms such as CRM, email, social media, and web and marketing automation tools such as Snowflake, SAS, Adobe Analytics; and Statistical techniques such as time-series forecasting and marketing attribution models. Alternatively, will accept a Master’s degree in Marketing, Statistics, Economics, Data Science, Business Analytics, or related field of study and one (1) year of experience as a Data Scientist, Data Analyst, or related role where required experience was gained.

Also requires experience in the above stated skills.

Feeling your best helps you do your best:
Our benefits take care of the whole you—so you can build your work around your life (not the other way around!). Competitive base salaries Bonus incentives Generous PTO, Floating Holidays and 12 Federal Holidays observed Support for financial-well-being and retirement 401k with employer match Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more Employer paid…