Senior Manager, Web Analytics

When you join Sallie Mae, you become a champion for all students.

We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.

We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute:
This individual contributor role plays a key function on the Enterprise Web Analytics team, working collaboratively with stakeholders to analyze digital customer behavior, website performance, and marketing data, translate findings into actionable insights, and drive meaningful business results. The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test design and measurement, data mining, and various ad hoc analyses utilizing web analytics platforms, internal data sources, and marketing technology systems.

The candidate will possess deep expertise in web and digital analytics, including website measurement, customer journey analysis, behavioral analytics, conversion optimization, and experimentation. They will leverage data from enterprise web analytics platforms and internal data sources to identify opportunities, influence strategy, and drive measurable business outcomes across digital experiences. The candidate will develop and maintain scalable and efficient analytic processes and systems to enable timely analysis, measurement of results, and delivery of actionable insights to stakeholders.

The position requires the ability to identify, study, and solve complex business problems using analytical and technical expertise while effectively communicating results to audiences at all levels of the organization. The candidate is a motivated self-starter with a passion for uncovering insights from complex datasets and digital customer interactions. They will become a subject matter expert in the company's web analytics ecosystem and digital performance measurement capabilities and must be able to present analyses in a way senior management can act upon.

They will utilize strong technical skills, business acumen, and innovation to drive analyses to completion while ensuring the accuracy and integrity of reporting and insights. The candidate is a strategic thinker who can work autonomously and effectively in a dynamic and evolving environment.

What You'll Do

Analytics & Insights

• Creates, enhances, analyzes, and maintains reporting on website performance, digital customer journeys, conversion funnels, engagement metrics, and trends to support optimization efforts.
• Develops dashboards and measurement frameworks to support strategic decision-making.
• Manages forecasting processes and provides relevant insights to stakeholders.
• Provides actionable recommendations based on customer behavior patterns and performance trends.
• Partners with stakeholders to identify key business questions and opportunities for analysis.
• Proactively identifies opportunities to improve customer experience and digital performance.
• Serves as a subject matter expert for enterprise web analytics platforms and digital measurement strategies.
• Provides leadership and guidance on analytics implementation, reporting best practices, and measurement frameworks.
• Collaborates with Marketing, Product, Technology, UX, and other business teams to drive data-informed decisions.
• Partners on experimentation strategies and measurement plans for website enhancements and optimization initiatives.

Ad Hoc Research & Analysis

• Applies creativity and analytical rigor to investigate business problems and identify root causes.
• Helps respond to strategic inquiries from stakeholders across the enterprise.
• Engages with peer analytics teams…