Sr. Director, Analyst Relations

Overview

AvePoint is seeking a strategic and results-oriented Senior Director of Analyst Relations to lead and evolve our global analyst relations program.

• Define and execute AvePoint's multi-year analyst relations strategy and roadmap, prioritizing engagements based on category importance, revenue impact, and competitive positioning
• Build and manage a structured AR program architecture — including tiered analyst segmentation, engagement cadences, briefing frameworks, and annual planning cycles aligned to product launches, earnings, and GTM priorities
• Set clear AR goals and KPIs that connect analyst engagement to business outcomes: category positioning improvement, research inclusion, analyst sentiment shifts, and GTM activation metrics
• Partner with the VP, Content & Communications on AR's role in the broader Content & Communications strategy, ensuring AR intelligence informs content narrative, PR messaging, and brand positioning
• Manage the AR budget including analyst firm subscriptions, advisory services, event sponsor ships, and research investments

• Lead AvePoint's strategy and execution for marquee analyst evaluations — Gartner Magic Quadrants, Forrester Waves, IDC Market Scapes, and equivalent — across priority categories including data protection, data resilience, data governance, and AI-driven platforms
• Personally own high-stakes evaluation submissions, coordinating cross-functional teams on positioning strategy, customer references, product demonstrations, and analyst Q&A preparation
• Develop long-cycle advancement plans for each priority evaluation, identifying the specific capability gaps, messaging shifts, and analyst relationship investments needed to improve AvePoint's position over 2–3 year evaluation cycles
• Coordinate with Product Management and Product Marketing to ensure analyst feedback is translated into roadmap priorities and competitive positioning adjustments
• Ensure evaluation submissions reflect AvePoint's evolving platform narrative — particularly the shift from point product to unified Confidence Platform positioning

• Build durable, trust-based relationships with top-tier analysts at Gartner, Forrester, IDC, Canalys, Omdia, and influential boutique firms — becoming the analyst community's primary point of contact at Ave Point
• Develop analyst champions who reference AvePoint proactively in research, inquiry responses, conference presentations, and client advisory sessions
• Execute a structured engagement cadence including regular briefings, strategy days, advisory sessions, inquiry calls, and informal relationship-building touchpoints
• Host and coordinate analyst events, advisory days, and executive round tables that deepen analyst understanding of AvePoint's strategy, roadmap, and market traction
• Ensure AvePoint's executive team is prepared and confident for analyst interactions through structured briefing prep, talking point development, and post-engagement follow-up

• Track and report AR KPIs including: research mentions and positioning, inquiry volume and sentiment, analyst champion development, evaluation advancement, and GTM activation metrics
• Produce executive-ready AR reporting that connects analyst engagement to business outcomes — not activity volume
• Activate analyst validation across demand generation, sales enablement, content, and PR — including reprints, gated assets, quote integration, and campaign amplification
• Partner with Sales Enablement to ensure analyst insights and research are integrated into sales motions, competitive battle cards, and customer-facing materials
• Coordinate with PR and Social Media on analyst-related earned media amplification — press releases, social coverage, and event promotion tied to research milestones

• Serve as the voice of the analyst community internally — synthesizing analyst feedback and market intelligence into actionable recommendations for Product, Marketing, and Executive Leadership
• Partner directly with the CEO, CTO, CPO, CMO, and CRO…