Social Media Manager

About the PWHL

The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion - on and off the ice.

Position Summary

The Professional Women's Hockey League (PWHL) is seeking an experienced and passionate Social Media Manager for the New York Sirens. This role is responsible for managing all New York Sirens social media channels, creating engaging content, and growing the team's fan base. The position supports all elements of the PWHL ecosystem, including ticket sales, partnerships, and broadcast. You will execute social media and digital marketing strategies, create content across platforms, foster an engaged online community, and report on results to inform future strategies.

Key Duties & Responsibilities

• Develop and execute comprehensive social media strategy aligned with league objectives
• Create and curate compelling content calendars across all social media platforms (Instagram, Twitter, Facebook, Tik Tok, etc.)
• Produce creative content including photos, videos, and graphics that showcase the team's personality and achievements
• Lead real-time live coverage of all games throughout the season
• Foster vibrant online community through active engagement with fans
• Collaborate with PWHL marketing team and internal stakeholders to maintain consistent brand voice
• Identify and cultivate strategic partnerships with influencers and brands
• Monitor and analyze social media metrics to drive data-informed recommendations

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• Proven experience as a Social Media Manager, preferably in sports or entertainment industry
• Strong copywriting skills with ability to craft engaging, on-brand content
• Proficiency in Adobe Creative Cloud platforms
• Ability to shoot and edit photo and video content
• Strong knowledge of social media platforms, trends, and analytics tools
• Excellent organizational skills with attention to detail
• Ability to meet deadlines in fast-paced environment
• Flexibility to work evenings, weekends, and travel as required to cover live events

Preferred Qualifications

• Experience in professional sports or entertainment industry
• Familiarity with hockey and/or women's professional sports
• Experience with influencer partnerships and brand collaborations

Flexibility & Travel

Candidate must be able to work on-site with flexibility to work evenings, weekends, and travel as required to cover live events during the pre-season, regular season, and post-season.

The Professional Women's Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class.

Background check will be conducted once a successful candidate is identified.

Job Questions:

Describe a social media campaign you created that significantly increased engagement. What was your strategy, and what were the measurable results?

How do you approach creating content during live sporting events? Provide a specific example of how you managed real-time coverage.

What social media trends or platforms do you believe are most relevant for growing a women's professional sports team's fanbase, and why?

How do you balance maintaining a consistent brand voice while also being creative and innovative in your content?

Tell us about a time you had to manage a challenging situation on social media. How did you handle it?