GM - GTM strategy - NPI - DTC

Established company is adding a brand to their lineup, be that GM This Jobot Job is hosted by:
Adam Bennett Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume. Salary: $180,000 - $250,000 per year A bit about us:
Jobbot's client is a science-backed health and wellness company with decades of credibility in the professional and consumer markets. They develop and market premium nutritional products trusted by healthcare professionals and consumers alike, and they operate across multiple channels — DTC, professional, and retail — with a growing digital footprint. They're a global business with North American operations in the greater NYC metro, and they're in an active growth phase — launching new categories, investing in new talent, and building the infrastructure to scale.

Why join us? This is not a brand management role. It's a launch role — the kind that comes around once in a career. You'll own the full go-to-market build for a first-to-market product: positioning, channel strategy, digital infrastructure, team leadership, and commercial execution, all from scratch. You'll report directly into senior executive leadership, have enterprise resources behind you, and be the single-threaded leader accountable for bringing something genuinely new to market.

The category is growing, the science is credible, and the mandate is real. Job Details Own end-to-end GTM strategy and execution for a high-profile product launch — positioning, pricing, segmentation, channel, and commercial readiness Lead and develop a small direct team while driving cross-functional alignment across marketing, digital, supply chain, finance, and sales Oversee website build, e-commerce setup, and DTC infrastructure from the ground up Design and operationalize channel strategy across DTC, practitioner, retail, and/or digital partners Establish KPIs, dashboards, and reporting cadence to track launch performance and inform executive decisions 10+ years in brand management, product launch, or general management — CPG, consumer health, nutraceutical, wellness, or DTC preferred Proven track record of 0-to-1 product or business launches scaled to meaningful commercial success Strong digital and e-commerce acumen — firsthand experience with DTC infrastructure and performance marketing required Interested in hearing more?

Easy Apply now by clicking the "Quick Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws.

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