Programming Strategist II

* Building detailed content plans that align with business goals and enhance engagement
* Executing and tracking tests while fine tuning analytical skills and driving broader work
* Overseeing display structure and documentation, supporting cross-functional work and progress
* Execute tests — from definition to analysis — with minimal oversight
* Track performance of ongoing tests and manage backlog, prioritizing tests based on progress and impact
* Structure and manage results, presenting to Audience Engagement and additional stakeholders when relevant
* Ensure Audience Engagement team understands test purpose and troubleshoot issues with execution
* Support work with BI to define testing segments, helping analyze benefits and build stories to support direction
* Function as a subject matter expert regarding technical knowledge of relevant tools
* Directly support customer friction programs, enhancing structure, operating principles, and feedback loops
* Structure friction management work, working with cross-functional partners to identify and document focus areas
* Document opportunities and make recommendations for display improvements (inclusive of page layouts, market displays, and navigation), organizing materials for cross-functional discussions with UXR, Product Design, and Trading, among others
* Support display change integration work, building use cases with Testing and BI
* Function as a subject matter expert on data, intimately understanding how our customers interact with the product and helping shape conversations on how we think about opportunity
* Work with Programming and Enablement teams to ensure seamless content delivery and alignment with planning and optimization efforts
* Identify executional inefficiencies, collaborating with Enablement to improve tooling, processes, and documentation
* Work with BI regularly, helping improve data flows and ability to self-serve
* Organize customer feedback sessions and document learnings
* 2+ years of experience in content operations, content strategy or audience engagement
* Experience working within a content management system (CMS), with a strong understanding of content configuration and optimization is a plus
* Proven experience in strategic planning, data analysis, and A/B testing
* An understanding of display principles and impacts on customer engagement
* A customer-centric mindset with the ability to identify and resolve friction points
* Ability to translate customer feedback into action
* Strong organizational skills, with the ability to manage multiple priorities
* Exceptional attention to detail and commitment to accuracy in execution
* Effective collaboration skills, with the ability to work cross-functionally with multiple teams
* Excellent communication/presentation skills, with the ability to articulate plans and reasoning in a clear and concise manner to stakeholders
* Familiarity with sports betting, gaming, or a related industry is a plus
* Willingness to travel occasionally domestically and/or internationally
* Prior experience with sports, casino, and/or gaming websites and mobile apps
* Demonstrating a strong interpersonal skill set – being able to communicate with team members effectively and emphatically at all levels within an organization
* Being an innovative thinker, someone not afraid to challenge the status quo and ask questions
* Showing a true passion for this industry inclusive of sports, casinos, and entertainment

The annual salary range for this position is $68K to $90K.  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.  This position is also eligible for participation in a performance-based bonus plan.
** Gaming Compliance & Licensing Requirements
** As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations.  Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies.  Failure to become licensed or maintain licensure with each agency as required for the role may…