Programming Strategist II

About BetMGM

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sports book, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

As a Programming Strategist II, you will focus on how customers “experience” and engage with content across the app. You will drive the Audience Engagement team’s strategic efforts, amplify customer interaction, optimize touchpoints, plan merchandising, experiment, research, refine displays, and remove friction.

• Lead daily and seasonal planning efforts with minimal oversight.
• Manage go‑to‑market checklists and timelines for upcoming features or high‑priority events.
• Collaborate with Programming to ensure plans are operationally viable.
• Partner with BI to analyze performance of past efforts and apply learnings to future.
• Manage planning calendars, aligning across functions and surfacing risks/gaps.
• Execute tests—definition to analysis—with minimal oversight.
• Track performance of ongoing tests and manage backlog.
• Structure and manage results, presenting to stakeholders.
• Support work with BI to define testing segments, build stories to support direction.
• Function as subject‑matter expert regarding technical knowledge of relevant tools.
• Directly support customer friction programs, enhancing structure, operating principles, and feedback loops.
• Document opportunities and make recommendations for display improvements.
• Support display change integration work, building use cases with Testing and BI.
• Work with Programming and Enablement to ensure seamless content delivery.
• Identify execution inefficiencies, collaborating with Enablement to improve tooling, processes, and documentation.
• Organize customer feedback sessions and document learnings.

Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

• 2+ years of experience in content operations, content strategy, or audience engagement.
• Experience with in a content management system (CMS) with strong configuration and optimization.
• Proven experience in strategic planning, data analysis, and A/B testing.
• Understanding of display principles and impacts on customer engagement.
• Customer‑centric mindset with ability to identify and resolve friction points.
• Ability to translate customer feedback into action.
• Strong organizational skills and ability to manage multiple priorities.
• Exceptional attention to detail and commitment to accuracy.
• Effective collaboration skills across cross‑functional teams.
• Excellent communication and presentation skills.
• Familiarity with sports betting, gaming, or related industry is a plus.
• Willingness to travel occasionally domestically and/or internationally.

• Prior experience with sports, casino, and/or gaming websites and mobile apps.
• Strong interpersonal skill set—communication effectiveness at all levels.
• Innovative thinker, challenge status quo and ask questions.
• True passion for industry inclusive of sports, casinos, and entertainment.

The annual salary range is $68K to $90K. Eligibility for a performance‑based bonus plan and additional benefits including medical, dental, vision, life insurance, commuter benefits, paid time off, holidays, and employee resource groups.

Applicants must be licensed by at least one jurisdictional agency. Licensing must be maintained; failure to license may result in termination. Candidates must comply with responsible gambling policies and initiatives.

We value inclusivity, empathy, and a culture of belonging. Our pillars:
Believe in Your Game, Backed by the Best, Do What’s Right, Hustle Hard.

BetMGM is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals regardless of race, religion, gender, identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.