IGaming Web Content Writer

Discover What’s Possible at BetMGMReady to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match

Pre-tax spending accounts including health care FSA and commuter savings

Flexible paid time off Professional development reimbursement and ongoing skills training opportunities

Employee resource groups

Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity As an iGaming Web Content Writer you will support the objectives of the web content team by researching and writing blog content on a variety of casino and iGaming topics. Recurring subjects may include, but are not limited to, the following:
Slots, Table Games (blackjack, roulette, craps, baccarat, etc.), Live Dealer Games, Variety and Arcade Casino Games, Game guides and informational pieces, Game strategies and tips, Game roundups by theme and type, Game releases and news, and Operator information, such as casino bonuses and promotions Regardless of subject, high-quality content should be clear, informative, engaging, and optimized for organic search.

The iGaming Web Content Writer should deliver a variety of effective content and drive content diversity on the site. The role is responsible for producing a steady volume of SEO-driven content that supports BetMGM’s organic search strategy and broader content goals. This includes writing and publishing a minimum of 20 in-depth blog articles per month across casino and iGaming topics, developing shorter articles that address targeted user search queries or support timely coverage of BetMGM and MGM Resorts casino events, creating keyword-focused page copy, and contributing to one-off digital content projects such as video scripts, interactive tools, and related content initiatives.

The iGaming Web Content Writer may also be asked to look for opportunities to collaborate with other stakeholders either inside or outside of the BetMGM company structure to advance the goals of the web content team and BetMGM as a whole. They may include the following:

Developing strategic content initiatives with other members of the web content team, specifically around premium casino game launches

Participate in strategic planning on how to amplify existing content and promote pillar company initiatives

Fulfilling requests from teams inside or outside of digital marketing (CRM, partnerships, etc) for specific copy needs

Cooperating with the social media team to leverage popular or trending content in dynamic spaces

Partnering with the SEO Analyst to optimize new or existing blog articles and maximize their organic exposure

Aligning with external partners like TMI on important content development projects

Able to identify topics for casino DPR (digital PR) led activities.

Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualifications

Three years minimum experience in a professional role writing high-quality content within the gaming industry,…