Digital Marketing Analyst

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Stefanini Group is hiring! Exciting opportunity awaits, let us help you get started! Click Apply now or you may call: /email:
Deepak Tyagi () for faster processing!

Marketing – Digital Marketing Analyst, Newark, NJ – Posted: 2/17/2026

Position type:
Contract

Duration: 6+ Months

Remaining Positions: 1

The Marketing Analyst will support the Audience Engagement team by managing re‑engagement marketing efforts including Mobile App push, On‑site advertising, and other channels and initiatives. This role sits at the intersection of marketing campaign execution and analytics, ensuring campaigns are accurately configured, effectively delivered, and measured against performance goals.

• Manage campaign launch, ensuring accurate configuration, targeting, pacing, delivery, troubleshooting, and ongoing optimization of on‑site and additional channels (Mobile App push, Onsite Ads, Monthly Newsletters, Social Media slots) campaigns
• Collaborate with cross‑functional teams (Audience Engagement, Ad Operations, Data, Project Management, and Production) to execute campaigns
• Manage and execute custom multi‑channel marketing campaigns through cross‑functional partnership with other channel leads
• Develop and maintain performance reports, dashboards, and visualizations by pulling and analyzing data from internal systems and tools (e.g., Excel, SQL, BI platforms) to support monthly and quarterly reporting, business reviews, and decision‑making
• Define and track key performance indicators (KPIs) to evaluate campaign effectiveness and inform optimization strategies
• Support A/B and multivariate testing efforts and apply learnings to improve future campaign tactics
• Conduct data quality checks and quality assurance to ensure accuracy in campaign setup
• Maintain and build operational trackers and dashboards to support campaign pacing and workflow management
• Support ad hoc analysis and special projects that enhance on‑site channel performance as well as other key Audience Engagement team initiatives
• Collaborate with cross‑functional partners to streamline workflows and improve process automation

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 2-4 years of experience in digital marketing, retention marketing, marketing analytics, or campaign management.
• Experience managing and optimizing digital campaigns with attention to detail, preferably with exposure to onsite, email, or content‑driven retention marketing channels.
• Proficiency in Excel or Google Sheets, with working knowledge of SQL, BI, Tableau or data visualization tools a plus.
• Strong analytical skills with a strong understanding of digital marketing metrics, audience segmentation, and performance measurement to communicate insights and make data‑driven recommendations.
• Proactive, results‑driven mindset with the ability to work independently and collaboratively, while managing multiple priorities under deadlines.
• Excellent written and verbal communication skills.

* Listed salary ranges may vary based on experience, qualifications, and local market. Also, some positions may include bonuses or other incentives*

The Stefanini Group is a global provider of offshore, onshore and near shore outsourcing, IT digital consulting, systems integration, application and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries across the Americas, Europe, Africa and Asia, and more than 400 clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities.

Stefanini is a CMM level 5, IT consulting, company with global presence.

Pay Range: $30.00 - $35.00