Senior Customer Lifecycle Analyst

Senior Customer Lifecycle Analyst

The Senior Customer Lifecycle Analyst will support our marketing department’s industry-leading performance by being a technical expert and strategic guide. The analyst will report to the Executive Vice President of Analytics and collaborate closely with the Customer Marketing Director.

• Become a systems expert, cultivating knowledge of the marketing technology stack (Braze, Amplitude, data warehouse).
• Help the marketing team understand the end‑to‑end implementation of campaigns, including data requirements and technical setups.
• Understand the data architecture and understand how it impacts customer segmentation and marketing segmentation strategies.
• Build and maintain dynamic customer attributes, events, and cohorts in Braze or Amplitude to support campaigns.
• Partner with engineering teams to define requirements for new custom attributes, events, and API integrations.
• Lead customer marketing innovation by unlocking opportunities for automation.

• Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions.
• Evaluate the effectiveness of promotions and marketing programs and make recommendations to optimize campaigns.
• Translate insights into promotional strategies. Analyze customer behavior and campaign performance to identify insights.
• Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies.
• Oversee Next Best Offer programs: drive next best offer across multiple channels based on customer segmentation, lifecycle, and business goals.
• Develop testing strategies tied to segmentation and customer personas to maximize user upselling and cross‑selling opportunities within the customer ecosystem.
• Identify churn drivers and implement strategies to improve retention rates.
• Collaborate and provide strategic guidance on programs for the VIP segment.
• Provide recommendations for improving campaign targeting and personalization based on data analysis.

• Develop and maintain dashboards and reporting tools to track campaign KPIs.
• Create specialized reports and dashboards that answer key business questions and provide insights into user behavior.
• Reporting on and optimizing ROI.
• Leverage data from multiple data sources, including the data warehouse, to build ad hoc reports or augment the reporting of the marketing platforms.

• Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics.
• Previous experience with either Amplitude or Braze.
• A/B and multivariate testing experience, including test design, reporting and analysis to understand incremental lift.

• Working knowledge of SQL.
• Knowledge of Tableau.

$95,000 - $115,000 a year.