Newsletter Monetization Manager

The Opportunity

The Newsletter Monetization Manager is a key addition to the Audience Retention team, responsible for driving the monetization strategy across the CNET Group's diverse portfolio, which features ZDNET, PCMag, Mashable, CNET, Popular Science, and Lifehacker. This individual will also lead subscriber growth and email strategy specifically for ZDNET and Mashable newsletters. Operating at the nexus of audience insights, sales coordination, and email operations, this position is essential for ensuring a high‑volume newsletter business that is efficient, lucrative, and data‑driven.

We are seeking a candidate with significant technical expertise in CRM systems—particularly Iterable—alongside the project management capabilities required to lead the monetization strategy of our newsletter business.

• Internal Sales Partnership:
  Serve as the lead liaison for sales departments to pinpoint placement openings, oversee the booking schedule, and monitor both inventory yield and availability.
• External Partner Management:
  Manage third‑party newsletter placements through key partners including Paved, Live Intent, and Linkby.
• Manage the comprehensive execution of newsletter packages distributed through both internal and external sales channels.
• Assess the effectiveness of various placements to provide data‑backed insights.
• Workflow & Asset Oversight:
  Organize the intake of advertiser tracking links and creative materials using standardized platforms like Asana to guarantee punctual campaign launches.
• Production Automation:
  Identify areas for automation to streamline advertiser placement within newsletters across multiple brands, reducing manual effort and minimizing errors.

• New Subscriber Acquisition:
  Oversee new subscriber acquisition for Mashable and ZDNET newsletter via onsite units. This includes A/B testing messaging, creative and targeting with the goal of increasing loyal subscribers to relevant newsletters.
• Journey Strategy:
  Design, implement, and optimize sophisticated Iterable journeys, with a primary focus on automated welcome series and reactivation/winback campaigns to maintain list health.
• Engagement Strategy:
  Identify key areas of growth and identify/execute A/B testing strategies that improve email related key KPIs (opens, clicks, revenue).

• Monetization Performance:
  Utilize deep expertise in newsletter advertising models (CPC and Flat Fee) to evaluate performance and maximize total revenue yield.
• LTV Modeling:
  Analyze subscriber Lifetime Value (LTV) and engagement patterns to inform retention strategies and monetization targets.

• Experience:
  
  5+ years in email newsletter marketing operations, monetization and CRM strategy.
• Monetization Platform
  
  Experience:
  
  Working knowledge of performance based advertising platforms such as Linkby, Paved, Live Intent or similar.
• Technical
  
  Skills:
  
  Expert‑level proficiency in CRM platforms (Iterable or a similar), segmentation and automation. Experience using APIs for data extraction and Tableau and Looker dashboards is beneficial.
• Project Management:
  Exceptional cross‑functional management skills. Proven ability to manage complex sales integrations and asset workflows using tools like Asana and Google Workspace.
• Compliance Knowledge:
  Strong understanding of CAN‑SPAM and experience managing advertising content.
• Analytical Mindset:
  Highly data‑driven with expertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights.

CNET Group offers competitive salaries in addition to robust, health and wellness‑focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.

We are committed to work‑life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous…