Paid Media Specialist

# Paid Media Specialist Home Source  Systems Full Time junior New Jersey, USPosted Yesterday##

Role Overview Home Source  Systems is hiring a entry-level Paid Media Specialist. This is a full-time role in New Jersey, US. posted yesterday. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoring

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Job Description About Home Source:

Home Source is a dynamic and rapidly growing company. With 12 years of growth and innovation, the Home Source team has maintained a singular vision: to make life simpler for retailers and manufacturers by aggregating large amounts of data into one single, usable system. Today, that vision is blending with new cloud technology in ways that would have seemed impossible even a decade ago.

It is now possible to bring together millions of pieces of information – including item numbers, product specs, training videos, and more – into an app that can be used and updated in real-time. The result isn’t just useful, it’s groundbreaking. Although we work with cloud-based apps and systems, we have never forgotten that we are in the business of solving problems.

That means we’ll keep working hard to find new ways to help our customers benefit from accurate content and streamlined processes.### Summary Are you a results-oriented marketer with a proven track record in digital advertising, omni-channel strategy, and ROI-driven optimization? The Paid Media Specialist will manage full-funnel paid media initiatives across Google Ads (Search, Shopping, PMAX), Meta, Amazon, Microsoft Ads, OTT/CTV, and programmatic platforms.

You’ll be responsible for setup, optimization, performance analysis, conversion tracking, and strategic recommendations—ensuring campaigns meet client KPIs and budget targets. This contract position offers flexibility, creative autonomy, and the opportunity to support multiple high-growth clients and 6–7 figure annual budgets.### Responsibilities Campaign Strategy & Execution
* Develop, launch, and manage paid media campaigns across search, social, shopping, OTT/CTV, PMAX, and programmatic platforms.
* Build, scale, and optimize campaigns across Google, Meta, Microsoft Ads, and retail-focused placements.
* Manage Google Shopping feeds, Merchant Center diagnostics, Meta shopping catalogs ensuring product listings are accurately advertised.
* Execute audience segmentation, keyword research, and cross-channel creative testing.
* Oversee daily pacing, bid strategies, and budget allocations from $15,000 to $1,700,000 annual in ad spend
* Collaborate with Account Strategists, creative and content teams to produce compelling campaigns and conversion-driven  & Compliance
* Understand and follow Manufacturer Co-Op guidelines, including compliance for GE, Whirlpool, Electrolux, Bosch, and similar brands.
* Manage co-op submissions, pre-approvals, performance documentation, and guideline adherence.
* Ensure campaigns meet formatting, brand, and reporting requirements for reimbursement.

Performance Optimization & Analytics
* Monitor and analyze campaign performance with a focus on CAC, ROAS, CPA, conversion rates, LTV insights, and efficiency metrics.
* Configure and validate conversion tracking via Google Tag Manager, including event tagging, data layer usage, and tracking purchases, calls, or quote values.
* Utilize A/B testing, attribution modeling, website behaviors and audience insights to refine campaigns.
* Prepare weekly/monthly reports highlighting KPIs, trends, and strategic actions.
* Assist Account Manager’s on client-facing calls on topics related to paid media.
* Leverage analytical platforms including GA4, Google Tag Manager, Search Console, Meta Business Suite, Google Ads, Microsoft Ads, Merchant Center, and additional campaign management tools.

Client & Team Collaboration
* Work closely with internal teams and clients to align on goals, strategy, and performance updates.
* Provide monthly reports on ad pacing…