Marketing Campaign Analyst Job Newark area,New Jersey USA,IT/Tech

Summary:

Responsibilities:

Provide marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
Contribute to the development of an integrated data strategy for optimum database marketing efforts aligned with overall campaign effectiveness.
Build campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
Play an essential role in building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
Support data analysis-based projects such as customer segmentation, attrition modeling, and customer lifetime value.
Research, process, and stage customers and prospects into the Siebel sales force automation tool with a high level of accuracy.
Provide superior customer service to internal clients and external suppliers.
Provide project leadership and management in support of marketing support requests.
Serve as a resource to staff and management to provide general direction and structure to implement activities associated with related projects and business initiatives.
Perform other duties as assigned.

Requirements:

Bachelor's degree, preferably in Business, Marketing, Computer Science, or a quantitative field.
Minimum 3 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support.
Experience working with analytics and data mining in a professional environment.
Direct or database marketing experience in both a business-to-business and business-to-consumer environment.
Knowledge of database marketing technologies and Email Service providers such as Exact Target.
SAS Programming experience.

Preferred Skills:

Knowledge of Salesforce and Litmus.
High-level knowledge of SAS applications such as SAS Enterprise Guide (mandatory) and SAS Enterprise Miner (optional).
Experience with SAS Customer Intelligence Suite or similar Marketing CRM solutions like IBM Unica or Microsoft Dynamics.
Good negotiation, facilitation, and customer service skills.
Strong interpersonal, oral, and written communication skills.
Ability to organize and manage projects.
Ability to relate technical concepts to applications and user needs.