Associate Director – Digital Media

• Lead digital media strategy, execution, and optimization across all inventory types to achieve brand and business objectives

• Lead managers and strategists executing programmatic and paid social strategy

• Partner with vendor and agency teams on planning for key moments

• Educate internal leadership, media, and ad teams on emerging technologies and paid media buying

• Engage and influence stakeholders across the organization regarding media technology and operations

• Manage and develop the digital team

• Develop and execute innovative digital strategies for Verizon

• Partner with marketing leaders on strategy and execution

• Support Verizon partner units in creating improved digital experiences across touchpoints

• Educate internal teams on programmatic technology, paid social strategy, marketplace developments, and technology opportunities

• Enhance vendor partnerships by identifying data-driven business opportunities and providing product consulting for development roadmaps

• Identify operational improvement and transformation opportunities

Requirements

• Bachelor's degree or four or more years of work experience
• Eight or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
• Marketer, agency, or consultative services experience in programmatic media strategy and investment
• Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
• Knowledge of buying methodologies including CPM, CPC, and CPA
• Ability to manage self-serve programmatic and social channels and launch new channels
• Experience leading teams and maintaining high team morale through change and intense workloads
• Experience with analysis and reporting
• Experience in data-driven targeting and reach strategy
• Experience managing projects across multiple stakeholders
• Experience in programmatic and paid social media buying
• Experience with Yahoo, Amazon AAP, Google, Meta/Facebook/Instagram, Snapchat, X/Twitter, Pinterest, and Linked In
• Experience with data-driven media technology including Liveramp, Adobe AAM, and Epsilon
• Knowledge of ad verification and brand safety tools including IAS, Double Verify, and Moat
• Experience managing programmatic budgets of at least fifty million dollars
• Programmatic leadership experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities
• Knowledge of the evolution of programmatic media
• Experience influencing executives on technology adoption
• Experience with dynamic creative, AI, and generative AI technologies and tools such as Innovid
• Experience managing agency relationships and resources
• Understanding of ad trafficking and tagging operations processes using CM and Innovid

Core Competencies

Demonstrates expertise in leading digital media strategy and execution, with a strong focus on programmatic and paid social media. Proven ability to manage teams, influence stakeholders, and optimize media technology for enhanced brand performance.

Highest-signal resume keywords

• Digital Media Strategy
• Programmatic Media Buying
• Team Leadership
• Data-Driven Targeting
• Ad Verification Tools

ATS Optimization Keywords

Hard Skills

• Programmatic Media Strategy
• Paid Social Media Buying
• Data Analysis
• Budget Management
• Advertising Channels Knowledge
• Buying Methodologies
• Dynamic Creative Technologies
• Ad Trafficking Operations
• Influencing Executives
• Project Management

Soft Skills

• Stakeholder Engagement
• Team Morale Management
• Education and Training

Industry Keywords

• Programmatic Leadership
• Brand Safety Tools
• Media Technology
• Digital Experiences
• Consultative Services

Tools & Technologies

• Yahoo
• Amazon AAP
• Google
• Meta/Facebook/Instagram
• Snapchat
• X/Twitter
• Pinterest
• Linked In
• Liveramp
• Adobe AAM