Director, Marketing Effectiveness & Measurement

Director, Marketing Effectiveness & Measurement (Finance)

Job Classification:
Data Science & Analytics - Data Science & Analytics

The Director of Marketing Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify true marketing impact and directly drive investment decisions. This role is accountable for standing up and scaling a next generation enterprise measurement system grounded in causality, incrementality, and continuous optimization-moving the organization from analyzing performance to actively improving it.

This leader combines strategic vision with hands-on execution to establish the measurement frameworks, operating model, and talent required to support current demand while building a future-state capability. The role defines how marketing value is measured, validated, and acted upon across channels, campaigns, and customer segments-ensuring every marketing dollar is guided by defensible evidence and continuously optimized to maximize ROI and growth.

Key Responsibilities & Focus Areas:

Measurement Strategy & Ownership

• Drive the marketing measurement strategy, including the definition of marketing impact, success metrics, and standards across all channels and business units.
• Design and build next-generation measurement frameworks focused on incrementality, causality, and true lift.
• Establish a unified methodology for evaluating marketing performance that directly informs investment and optimization decisions.

Experimentation & Causal Measurement

• Build and operationalize always-on experimentation frameworks (A/B, geo-lift, holdout testing) embedded within campaign execution.
• Ensure rigorous application of causal inference methods to isolate true marketing impact.
• Drive adoption of experimentation as a core discipline across Marketing, Media, and Growth teams.

Closed-Loop Optimization & Decisioning

• Translate measurement outputs into clear, actionable recommendations that drive budget allocation, audience targeting, and creative optimization.
• Enable closed-loop optimization by connecting measurement directly to in-flight decision-making and future planning cycles.
• Ensure insights continuously improve performance, not just report outcomes.

Technology & Data Ecosystem

• Lead the measurement point of view across the marketing data and technology stack.
• Define requirements for data integration and cross-channel measurement.
• Partner with Advanced Analytics, Data and Mar Tech teams to enable scalable, automated measurement capabilities.

Team Build & Capability Development

• Build and scale the Marketing Effectiveness Measurement function from the ground up, including operating model, processes, and talent.
• Integrate external partners where needed while transitioning ownership and capability in-house and offshore.

Cross-Functional Leadership & Influence

• Partner with Growth Marketing, Media, Finance, and Product teams to align on KPIs, measurement rigor, and decision frameworks.
• Establish measurement as a core input into investment decisions and marketing planning.
• Influence senior stakeholders by translating complex analytics into clear, business-relevant insights.

Profile &

Experience:

• Deep expertise in marketing measurement, experimentation, and causal inference.
• Proven experience building and scaling measurement systems and teams.
• Strong command of modern marketing analytics ecosystems.
• Demonstrated ability to connect analytics to business outcomes, investment decisions, and ROI.
• Executive presence with the ability to influence senior stakeholders.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $ to $. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education…