Director, AI Product & MarTech Enablement

Director, AI Product & Mar Tech Enablement (Finance)

Job Classification:

Project Mgmt, Transformation & Strategy
- Project Mgmt, Transformation & Strategy

Marketing is being reinvented around intelligent platforms, trusted data, and AI. Our Mar Tech, AI & Data Strategy team owns the capabilities that make that possible - and the AI Product & Mar Tech Enablement pillar is where new AI capability meets everyday marketing execution.

The Director, AI Product & Mar Tech Enablement, leads this pillar. You will own two connected mandates: bringing AI into marketing - the use cases, decisioning, and orchestration that make campaigns smarter and faster - and driving Mar Tech enablement, so the organization gets maximum value from every platform it runs. You'll turn emerging AI from experiment into production-grade product, and you'll make the Mar Tech stack easier to adopt, better supported, and demonstrably more valuable.

You'll operate in a highly matrixed environment as the alignment hub across the Enterprise Data Office, Analytics, Technology, Privacy, and Legal.

• Define and articulate a clear vision and roadmap for AI in marketing - the use cases, decisioning, and orchestration capabilities that turn marketing into an intelligent, always-on engine.
• Champion the adoption and integration of AI across the marketing organization to create measurable business value.
• Prioritize the AI use-case pipeline with senior leadership - securing resources, setting priorities, and measuring performance against clear objectives.
• Serve as the subject-matter expert on applied AI for marketing - GenAI, agentic workflows, decisioning, and orchestration - and guide the exploration of novel approaches to complex challenges.

• Lead the design, build, and deployment of AI products and tools - from proof-of-concept through production - meeting quality, scope, and timeline expectations.
• Oversee prompt engineering, AI tooling, and experience-intelligence capabilities that put AI directly into marketers' hands

• Operationalize AI decisioning and orchestration across the Mar Tech stack , partnering with data and platform teams so models and agents are production-ready and integrated.
• Embed responsible AI practices - transparency, fairness, and compliance with data-protection and enterprise standards (e.g., GDPR, CCPA).

• Own operational support of the Mar Tech tools and platforms - keeping the stack running smoothly and marketers unblocked.
• Establish and share best practices, playbooks, and standards that raise the bar on how the organization uses its Mar Tech investments.
• Drive innovation with Mar Tech tools - continuously surfacing new ways to generate value for the business.
• Lead the adoption and value-realization agenda - measurably increasing platform adoption and ensuring every Mar Tech investment delivers a clear return.

• Partner closely with Release Train Engineers (RTEs) and Scrum Masters to ensure Program Increment (PI) planning is executed on cadence and commitments are met.
• Translate roadmap priorities into well-formed epics, features, and backlogs - keeping delivery aligned to business value and dependencies managed across teams.
• Instill agile ways of working - transparency, iteration, and continuous improvement - across the AI and enablement teams.

• M entor, and develop a high-performing team spanning AI product, prompt engineering, AI business analysis, and Mar Tech enablement.
• Set clear goals, coach for growth, and cultivate a collaborative, innovative, data-driven culture that values continuous learning.
• Manage a blend of employees and contract specialists and oversee vendor and partner relationships - optimizing tool and API integrations and holding partners to quality, timeline, and value standards.

• Translate complex AI and technical concepts into clear business language for senior leadership and cross-functional partners.
• Provide regular status updates, adoption metrics,…