Director, Product Management Residential

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present.

And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

The Director of Product Management, Residential Shingles, is responsible for the strategic leadership and lifecycle management of the core Residential Shingles product category to grow revenue and profit. This pivotal role drives growth and profitability through product strategy, new product development, cost-optimization initiatives, and expert market analysis.

The Director will lead and mentor a high-performing team of Product Managers with accountability for the overall residential shingles portfolio, fostering professional development and cross-functional alignment with Sales, R&D, Finance, Operations, and Supply Chain to maintain a robust innovation pipeline and competitive value proposition.

Own the strategic product management and multi-year product roadmap for the entire Residential Shingles portfolio. Drive complete product lifecycle management, financial results optimization, and cost savings initiatives to achieve growth and profitability for the segment. Lead the New Product Development (NPD) process, overseeing line extensions and new product launches from ideation to commercialization.

Define the portfolio and products’ vision and value proposition; analyze industry trends, engage with the voice of the customer, and identify market gaps. Work cross-functionally with key company groups including Sales, R&D, Insights, Finance, Supply Chain, Outsourcing, Planning, Quality, and Customer Service to achieve objectives and business alignment.

Develop marketing messaging and collateral, including brochures, technical product data sheets, and web content, and represent the portfolio at industry and trade shows. Mentor and provide guidance, feedback, and educational opportunities to the direct reports (Product Managers), ensuring the team maintains subject matter expertise.

Required Bachelor’s Degree required (preferably in an engineering, technical, or business discipline). Minimum 12+ years experience in product management or a related discipline, with at least 5 years experience in the building products industry.

• Strategic Vision & Portfolio Leadership:
  Sets the long-term strategic vision for the entire product portfolio, ensuring all roadmaps align to achieve the company’s highest-level business objectives and drive profitable growth.
• Customer Insight & Product Strategy:
  Champions a customer-focused culture by directing high-level market and customer research (Voice of Customer) to define and prioritize the product roadmap and validate market opportunities.
• Financial Stewardship & Accountability:
  Drives data-driven decision-making, owns measurable business outcomes, and demonstrates strong financial acumen for post-launch accountability to ensure intended business value is realized.
• Cross-Functional Quarterback:
  Serves as the cross-functional leader, driving action, eliminating systemic roadblocks, and aligning partners (R&D, Sales, Supply Chain) to execute the unified vision.
• Team Leadership & Mentoring:
  Builds, mentors, and ensures the collective effectiveness of the product management team, focusing on scaling capabilities and fostering a culture of ownership.
• Strategic Innovation & Foresight:
  Creates an environment that inspires novel solutions, anticipates future consequences and trends accurately, and develops competitive, breakthrough strategic plans.
• Influencing & Negotiating:
  Skillfully negotiates in tough situations and influences across organizational boundaries to resolve conflicts, secure strategic support, and…