Consumer Social Media Strategist

* Lead and
** own Prudential’s enterprise consumer social media strategy
** across platforms (Instagram, Facebook, Tik Tok, You Tube, and emerging channels).
* Define clear
** platform roles, audience targets, content pillars, and narrative frameworks
** aligned to brand strategy and business objectives.
* Maintain a
** social-first mindset**, ensuring strategies and content are designed for how consumers actually engage on platforms — not adapted from other channels.
* Serve as the
** center of knowledge
** for consumer social media best practices, platform evolution, and cultural relevance.
* Identify and leverage cultural moments, platform trends, and timely opportunities for meaningful brand participation.
* Lead consumer social media strategy for
** social-first campaigns, seasonal initiatives, and priority moments**.
* Partner closely with Paid Media team to align organic and paid social strategies, amplification plans, and test-and-learn agendas.
* Drive strong collaboration across Brand, Sponsor ships, Business Marketing, Communications, Analytics, and other functional partners to ensure cohesive planning and execution.
* Provide hands-on social media support at key Sponsor ships and Event activations.
* Act as a strategic thought partner to internal stakeholders, helping teams understand how social media can best support their objectives.
* Ensure all consumer social content aligns with brand standards, regulatory requirements, and enterprise social governance.
* Partner with Legal, Compliance, and Reputation teams to manage approvals and ensure responsible, low-risk execution without sacrificing creativity or timeliness.
* Help balance innovation and speed with the realities of a regulated environment.
* ** 6+ years of experience
** in social media strategy, content, or channel management within a brand, agency, or regulated industry (financial services experience preferred, but not required).
* Deep understanding of
** platform-native best practices**, particularly for Tik Tok, Instagram (Reels), and You Tube (Shorts).
* Proven experience developing and owning
** channel-level strategies
** for large or complex brands.
* Strong strategic thinking skills with the ability to translate insights into actionable plans and creative direction.
* Experience working cross-functionally with brand, business, paid media, analytics, and communications teams.
* Comfortable managing agency partners and collaborating with internal creative teams.
* Strong storytelling, communication, and presentation skills.
* Ability to navigate complexity and legal/compliance workflows effectively.
* Familiarity with enterprise social tools such as Sprinklr or Hearsay is a plus.
** Work/Life Resources
** to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.  
** Education Benefit
** to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.  Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of Dec.

31, 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for 150 years. For more information please visit
** Our Commitment to an Inclusive Workplace
** Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it,…