B2B Social Media Strategist

Overview

B2B Social Media Strategist (Finance)

Job Classification:
Marketing & Communications - Communications

The Company:

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management.

With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.

Prudential's Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role:

The B2B Social Media Strategist (Manager) is responsible for leading the strategy, planning, and execution of Prudential's B2B and executive-facing social media presence, with primary ownership of Linked In and related professional platforms. This role helps shape how Prudential shows up for corporate, institutional, employer, financial professional audiences on social media - translating business priorities, brand strategy, audience insights, cultural intelligence, and performance data into platform-native, social-first content that drives brand relevance, trust, and consideration, while supporting key business narratives and growth objectives.

This is a highly strategic and hands-on role, serving as a day-to-day center of expertise for B2B and executive social media. The B2B Social Media Strategist (Manager) partners closely with Brand & Advertising, Business Marketing, Growth Marketing, Paid Media, Communications, Analytics, Compliance, and Sales Enablement to ensure aligned planning and strong execution across the enterprise.

This role is supported by a more junior content strategist/executor, with a specific focus on executive posting and social sales activation.

Key Responsibilities

• Lead the development and ongoing management of Prudential's B2B social media strategy, primarily across Linked In (corporate and business-line channels).
• Define and maintain content pillars, audience segments, and messaging frameworks aligned to brand strategy and business priorities.
• Apply a social-first mindset
  , ensuring content is designed for professional audiences and platform-native engagement.
• Translate complex financial and institutional topics into clear, compelling, and relevant social content
  .
• Stay current on platform trends, best practices, and professional audience behaviors, bringing informed recommendations to the broader team.

• Support and execute social media strategies for senior leaders (e.g., CEO, CMO, business unit leaders), in partnership with Communications and leadership support teams.
• Develop executive thought leadership themes, messaging guidance, and posting cadences
  .
• Draft, edit, and refine executive social posts, ensuring consistency with brand voice and enterprise narratives.
• Provide guidance to leaders on effective, risk-appropriate social engagement.

• Support the strategic direction of enterprise Hearsay content
  , messaging themes, and content guidelines - in close collaboration with Business Marketing teams.
• Partner closely with the B2B / Executive Programs Manager (Hearsay Lead) on content planning, governance, and distribution.
• Collaborate with Sales Enablement and business partners to support advisor and field activation through social channels.

• Monitor ongoing performance of B2B and executive social content
  , identifying opportunities for optimization, improvement and paid media amplification.
• Partner with Analytics and Insights teams to track KPIs, assess performance, and apply learnings to future planning.
• Use audience insights, competitive intelligence, and reputation signals to refine messaging, content mix, and posting approaches.
• Contribute to a learning agenda that improves effectiveness over time.

• Partner with Business Marketing, Sales, Communications, and HR to support priority initiatives.
• Collaborate with internal creative teams and agency partners on B2B content and executive assets.
• Serve as a strategic partner to internal stakeholders, helping translate business needs into effective social content.

• Ensure B2B and executive social content aligns with brand standards, regulatory requirements, and enterprise social governance.
• Partner with Legal, Compliance, and…