Senior Copywriting Associate

Job Classification

Marketing & Communications - Communications

As a member of the creative team, this individual is responsible for the conceptual development and drafting of copy for various types of promotional advertising, direct marketing, financial materials, and/or internal communications. Ensures copy is consistent with overall strategic goals of the organization and the appropriate business unit. May be assigned the most complex or high profile copywriting projects. Will coordinate activities with design, proofreading, marketing strategy, project management or others to assure quality, timeliness and cost efficiency.

We’re looking for a dynamic, passionate copywriter with deep expertise in D2C/B2C copywriting within our Association business in Group Insurance. The best candidate will have the ability and desire to take complicated financial services content and translate it into simple, concise, compelling copy that inspires consumer audiences to take action.

The ideal candidate should have experience with marketing copywriting including direct‑response copywriting, and a demonstrated portfolio of success in this area, preferably in the financial services space. The copywriter must be familiar with the process of creating marketing materials that are highly variable, segmented, and personalized to myriad sub‑sections within target audiences.

The ideal writer should be able to take and implement feedback to grow as a creative professional. This position supports a fast‑paced organization and so the ability to manage complex, multi‑step tasks is key to success. Finally, the ideal candidate is an organized self‑starter with excellent interpersonal skills and a keen ability to think outside the box.

This is a highly collaborative environment where fast, great work is a mandatory. We’re seeking a copywriter who wants to have a real impact. A copywriter who is relentless about asking questions and eager to work with clients to pitch and defend the work. The creative team is fully aligned to helping Prudential Group Insurance and the clients we serve achieve their goals.

So you’ll need to be as passionate about solving business problems and achieving business goals and objectives as you are about doing award‑winning creative work.

• Brainstorm, strategize, and create content that promotes products and services for our Association clients
• Consult with cross‑functional team members and creative leaders to create great copy
• Establish and enforce Prudential’s brand, messaging, and voice as well as the brand, messaging, and tone of voice for clients for whom we serve
• Ensure creative material is well‑researched, effective and consistent with goals and brand standards
• Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
  
  Stay current on marketing communications trends in and out of the industry
• Be in the know about various new media communications methods
• Understand audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables

• Bachelor's degree from an accredited school
• 3+ years copywriting experience
• Experience in financial services, life insurance, AD&D, and disability insurance is preferred
• Demonstrated conceptual ability in digital and offline channels
• Ability to differentiate between an idea and an execution
• High level of proficiency in Microsoft Office suite
• Basic proficiency in Workfront, Adobe Creative Cloud and Figma, or ability/desire to learn as part of the collaborative process
• Detail oriented, sound writing/editorial judgment
• Clear, concise, and confident verbal communication skills
• Intellectual curiosity and a team‑oriented, collaborative spirit

All applicants must provide a resume and writing samples.

Prudential is required by state…