Sales Enablement Manager

The Sales Enablement Manager

Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years, we have been New Jersey’s health solutions leader driving innovations that improve health care quality, affordability, and member experience.

The Sales Enablement Manager is responsible for managing, executing and supporting the development of strategies to promote Horizon’s medical and EXPAND products and programs through sales enablement/customer marketing, broker and consultant engagement.

• Develop or support customer marketing strategies to support Consumer, Small Group, 51+, Direct Public, SHBP and Large Group/National Accounts businesses, and implement annual sales enablement and customer/broker engagement plans to guide resource allocation and budgets.
• Support development of sales enablement spend and update bi‑annual forecast.
• Manage end‑of‑month expense reporting and reconciliation and provide regular reporting to Director and CBU sales management.
• Collaborate with Director and CBU sales management to develop creative briefs to provide strategic direction to enterprise marketing team on required materials, value proposition, annual selling strategies and priorities from the CBU Go‑to‑Market Plan.
• Provide feedback on creative materials developed by central marketing team, and give final approval on executional plans developed by the enterprise marketing team prior to implementation.
• Work with enterprise marketing team and sales leadership to set KPIs to measure effectiveness of sales enablement tools.
• Develop and manage annual Open Enrollment Period member education and awareness content development plan for Small Group, 51+, Direct Public, SHBP and Large Group/National Account segments, including end‑to‑end project management of all member educational material development in collaboration with enterprise marketing and enterprise communications.
• Implement and manage sales and tactical marketing and messaging strategies with business owners in Sales, Product Development, Digital, HCM&T, Enterprise Communications and Service to be used in capabilities presentations and direct‑to‑broker marketing programs.
• Responsible for Horizon’s Customer Advisory Board bi‑annual meeting plan development and execution, including researching and selecting keynote speaker and venue, developing meeting agenda and recommending Horizon executive speakers.
• Support Horizon presence at industry events and conferences to support lead generation & retention efforts.
• Responsible for the strategic management of the Horizon Broker Landing Page on  and content development and management of sales enablement assets for consultant/broker partners and employer groups and membership they support.
• Support ongoing Consultant/Broker initiatives for all CBU markets.

• Bachelor’s degree from an accredited college or university, in Business, Marketing, Digital Marketing, English or Journalism.
• Advanced degree in Marketing or an MBA preferred.
• Minimum of 5 years customer/broker marketing experience in financial services, consumer products, or retail industries.
• Health Insurance industry experience a definite plus.
• Minimum of 5 years’ experience in B2B and/or B2C marketing and sales enablement.
• Broker/Channel marketing and engagement experience a plus.
• Experience in brand and product campaign development and advertising management a plus.
• Minimum of 5 years agency and budget management experience.
• Minimum of 2 years’ experience in a management capacity.

• Proficient in a Windows‑based environment, including MS Office products (Word, Excel, and PowerPoint).
• Proficiency with technical products.
• Knowledge of health and wellness industry…