Sales Enablement Manager
Listed on 2026-08-11
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Marketing / Advertising / PR
Marketing Management, Marketing Communications, Marketing Strategy, Sales & Marketing -
Sales
Marketing Communications, Sales & Marketing
About This Role
About This Role
Horizon Blue Cross Blue Shield of New Jersey empowers our members to achieve their best health. For over 90 years
, we have been New Jersey’s health solutions leader driving innovations that improve health care quality, affordability, and member experience. Our members are our neighbors, our friends, and our families. It is this understanding that drives us to better serve and care for the 3.5 million people who place their trust in us. We pride ourselves on our best-in-class employees and strive to maintain an innovative and inclusive environment that allows them to thrive.
When our employees bring their best and succeed, the Company succeeds.
About
The Role
The Sales Enablement Manager is responsible for the managing, executing and supporting the development of strategies to promote Horizon’s medical and EXPAND products and programs through sales enablement/customer marketing, broker and consultant engagement. The Manager will work closely with Director, CBU Sales/P&L leaders on sales marketing strategies for Consumer, Small Group, 51+, Direct Public, SHBP and Large Group segments to help achieve annual membership, revenue and operating margin targets.
The Manager will be responsible for day to day sales enablement initiatives and will support all CBU markets in the execution of the Go-to-Market strategies.
What You'll Do
- Develops or supports development of customer marketing strategies to support Consumer, Small Group, 51+, Direct Public, SHBP and Large Group/National Accounts businesses, and implements annual sales enablement and customer/broker engagement plan to guide resource allocation and budgets. Supports development of sales enablement spend and updates bi-annual forecast.
- Manages end of month expense reporting and reconciliation and provides regular reporting to Director and CBU sales management.
- Collaborates with Director and CBU sales management to develop creative briefs to provide strategic direction to enterprise marketing team on required materials, value proposition, annual selling strategies and priorities from the CBU Go-to-Market Plan. Provides feedback on creative materials developed by central marketing team, and give final approval on executional plans developed by the enterprise marketing team prior to implementation. Works with enterprise marketing team and sales leadership to set KPIs to measure effectiveness of sales enablement tools.
- Develops and manages annual Open Enrollment Period member education and awareness content development plan for Small Group, 51+, Direct Public, SHBP and Large Group/National Account segments, including end-to-end project management of all member educational material development in collaboration with enterprise marketing and enterprise communications.
- Implements & manages, sales and tactical marketing and messaging strategies with business owners in Sales, Product Development, Digital, HCM&T, Enterprise Communications and Service to be used in capabilities presentations and direct-to-broker marketing programs.
- Responsible for Horizon’s Customer Advisory Board bi annual meeting plan development and execution, including researching and selecting keynote speaker and venue, developing meeting agenda and recommending Horizon executive speakers. Support Horizon presence at industry events and conferences to support lead generation & retention efforts.
- Responsible for the strategic management of the Horizon Broker Landing Page on and content development and management of sales enablement assets for consultant/broker partners and employer groups and membership they support. Supports ongoing Consultant/Broker initiatives for all CBU markets.
Education/Experience
- Requires Bachelor’s degree from an accredited college or university, in Business, Marketing, Digital Marketing, English or Journalism. Advanced degree in Marketing or an MBA preferred.
- Requires a minimum of 5 years customer/broker marketing experience in financial services, consumer products, or retail industries. Health Insurance industry experience a definite plus.
- Requires a minimum of 5 years’ experience in b2b and or b2c marketing and sales…
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