Trade Marketing & Execution Manager

This is a hybrid, field-oriented role serving the broader NYC/NJ metro area, with regular travel to SOLATO customers, distributors and markets across the U.S

SOLATO is building a new category in food service: freshly made gelato and sorbet, produced on demand through our innovative capsule-based system.

As we continue to grow across hotels, corporate dining, airport lounges, universities, restaurants, cafés and other food service channels, we are looking for a Manager, Trade Marketing & Execution to help us turn every SOLATO placement into a successful, growing account.

This is a highly commercial, hands-on role at the intersection of Trade Marketing, Customer Success, Sales and Marketing
.

Selling and installing a machine is only the beginning. This role will own how SOLATO comes to life in market: building trade marketing programs around key occasions, activating operators and distributors, driving strong execution at the point of consumption, and ultimately increasing capsule consumption, repeat business and account expansion.

Own and build SOLATO’s annual Trade Marketing calendar
, developing integrated programs around the moments and occasions that can drive incremental demand and consumption.

This includes programs around occasions such as Summer, Valentine’s Day, Labor Day, Black Friday, the Holiday/Christmas season, new flavor launches and other relevant seasonal or commercial moments.

Each program should be developed as a 360 commercial activation across three key audiences:

Distributors — programs that motivate and equip distributor sales teams to generate opportunities, drive placements and grow capsule volume.

Operators — programs that give SOLATO customers compelling reasons to activate, promote, expand and increase consumption.

Consumers — programs that create visibility, trial, engagement and demand at the point of consumption.

You will own the development and execution of the full program mechanics, including:

• Distributor and operator incentives
• Sales SPIFFs and contests
• Volume-based programs and incentives
• Machine-placement and expansion offers
• POS and merchandising materials
• Consumer-facing activation
• Sampling and trial programs
• Seasonal and occasion-based promotions
• New product and flavor launches
• Staff engagement and education
• Program communication and execution toolkits

Every initiative should have a clear commercial objective, target audience, mechanic, execution plan, timeframe, KPI and ROI measurement.

The expectation is not simply to create promotions. It is to build repeatable Trade Marketing programs that create both PUSH through our distributor and operator network and PULL through consumer demand.

Own SOLATO’s execution standards from machine placement onward, ensuring every new account is properly launched and positioned for success.

You will:

• Build and implement a consistent activation process for new SOLATO placements
• Ensure accounts have the right POS, merchandising, visibility and consumer communication
• Develop staff education and training standards
• Partner with Sales and Customer Success to create a seamless handoff from placement to activation
• Identify and address execution gaps across existing accounts
• Establish clear activation standards across different channels and account types
• Ensure Trade Marketing programs are translated from plans into strong execution in the field

Help evolve our Customer Success organization from primarily reactive support toward proactive account development.

You will:

• Monitor account performance and capsule consumption
• Identify low-consumption accounts and develop targeted reactivation plans
• Identify opportunities for increased…