Regional Market Development Manager — Cannabis CPG; Massachusetts

Regional Market Development Manager — Cannabis CPG (Massachusetts)

Start your day with purpose

You map your route across Massachusetts, lining up store visits, buyer meetings, and a mid-day budtender education. By afternoon, you're reviewing placement opportunities for Wana, Jetty, Superflux, and retail activation at The Botanist. You close the day by logging KPI progress, summarizing market intel for leadership, and prepping visual merchandising for tomorrow’s pop-up. That’s the rhythm of a high-impact market developer at Canopy USA.

Canopy USA brings together three powerhouse business units—Wana, Jetty, and Acreage to streamline operations and unlock growth in state-legal markets. With a portfolio that spans flower (Superflux), vape and concentrates (Jetty), edibles and beverages (Wana), and retail through The Botanist, we're positioned to scale in the Midwest and Northeast—starting with Massachusetts.

HSCP Service Company LLC

• Make sales your #1:
  Grow revenue, deepen key account relationships, and expand distribution across your Massachusetts territory.
• Hunt and qualify:
  Prospect, identify decision-makers, present product differentiation, overcome objections, and close.
• Be the face of our brands:
  Represent Wana, Jetty, Superflux, and related affiliates at store visits, events, conferences, and trade shows.
• Lead field execution:
  Drive in-store visual standards, merchandising, and promotional activations.
• Hit your numbers:
  Meet KPI targets for store visits, buyer meetings, and field activations (pop-ups, account events, budtender trainings).
• Build partner value:
  Collaborate with Field and Trade Marketing to deliver account-specific plans and support.
• Market feedback loop:
  Deliver timely, actionable insights on competitors, customers, and opportunities—plus monthly sales/marketing recaps to stakeholders.
• Own your plan:
  Define territory go-to-market, evaluate commercial approaches, and manage a promotions/swag/travel budget with your Regional Sales Director.
• Live in the field:
  Expect ~80% of your time on the road with retail partners and prospects.

• Sales experience required; cannabis CPG sales experience is a plus.
• Background in Sales/Business Development and/or Marketing; direct customer-facing work.
• Proven delivery against revenue targets in high-growth, high-visibility settings.
• Experience with pop-ups and promotions is helpful.
• Outstanding communication and presentation skills; excellent written and verbal ability.
• Hands-on, independent, and organized; adept with MS Office, CRM tools, and Canva.
• Flexible to work some evenings/weekends; reside within the territory and able to travel.
• Servant-selling mindset: you create value that customers feel and remember.

• Base salary: $75,000–$90,000, plus eligibility for quarterly incentive bonus targeted at 30% of annual base salary
• Medical, dental, vision insurance
• Paid parental leave
• 401(k)
• Paid Time Off
• Long-Term Disability
• Employee Assistance Program
• Employee life and supplemental life insurance
• Spouse and child life and AD&D
• Pet insurance
• FSA and HSA options
• Monthly phone stipend

• This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some late nights and weekends will be required. Please confirm with the supervisor regarding the expected working schedule.
• This position is exempt from overtime pay due to outside sales employee exemption.

This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).

We put people first. You'll find room to learn, innovate, and grow—surrounded by teammates passionate about the cannabis industry and committed to winning together.

All employees are expected to represent the values and maintain the standards contained in the Code of Conduct.

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be requested to enable individuals…