Digital Marketing Manager | Matter Local

Digital Marketing Manager | Matter Local

Boston, MA or Newburyport, MA – Full Time (In office Mon–Thurs, Fri – Remote)

Matter Local is looking for a Digital Marketing Manager to lead digital marketing execution for our Matter Local group while helping design a more AI‑forward, efficient, and scalable approach to delivering results. This role operates with a high degree of autonomy under the direction of a Sr. Manager. The Digital Marketing Manager owns and leads day‑to‑day digital marketing programs for a portfolio of Matter Local clients, guiding them toward meaningful outcomes such as increased awareness, engagement, and lead generation while ensuring execution is efficient, consistent, and measurable.

A critical part of this role is evolving how the work gets done by designing and implementing AI workflows and automated systems that improve speed, quality, and scalability. This is not a strategy‑only role; it is hands‑on, outcome‑oriented, and focused on building smarter ways to execute.

• Serve as the primary day‑to‑day marketing lead for Matter Local clients, guiding them toward outcomes such as brand awareness, engagement, and lead generation.
• Translate client goals and high‑level strategy into clear, executable marketing plans.
• Proactively identify opportunities to improve performance and recommend adjustments across channels.
• Help clients understand what’s working, what’s not, and what to do next through clear communication and reporting.

• Independently manage and execute digital marketing programs across organic social, email, CRM, web, and local marketing channels.
• Own timelines, priorities, and coordination across multiple work streams.
• Execute confidently with minimal oversight, escalating issues or decisions when appropriate.

• Lead organic social programs across platforms including Instagram, Linked In, Facebook, and X/Twitter.
• Adapt brand messaging into effective, platform‑specific content that supports awareness and engagement goals.
• Oversee light community management and engagement strategy.
• Monitor performance and optimize content based on results.

• Build, launch, and optimize email marketing campaigns and automation workflows using Hub Spot or similar platforms.
• Manage list segmentation, basic CRM reporting, and performance analysis.
• Support local marketing efforts including paid and organic search, paid social, and local events, as needed.

• Partner with creative teams to support foundational brand and website initiatives.
• Manage content updates, page builds, and ongoing site maintenance using platforms such as Wix and Squarespace.
• Ensure digital touchpoints support marketing goals and remain current and effective.

• Design and implement AI‑assisted workflows for content development, campaign setup, reporting, research, and optimization.
• Identify opportunities to reduce manual effort and increase consistency through automation and smarter tooling.
• Develop templates, prompts, and repeatable processes that improve efficiency across accounts.
• Document workflows and best practices to support scalability within Matter Local.

• Own performance reporting across channels, translating data into clear insights and recommendations.
• Conduct competitive and audience research to inform smarter execution.
• Identify patterns and learnings that can be applied across multiple clients.

• Work closely with account, creative, social, and strategy teams to deliver high‑quality, efficient programs.
• Serve as a reliable execution leader within Matter Local, helping elevate both the work and the process behind it.

• 4–6+ years of experience in digital marketing with hands‑on ownership of multi‑channel programs.
• Practical experience using AI tools for content creation, research, reporting, or workflow optimization (AI experience setting up processes within the marketing space).
• Proven ability to lead client work autonomously…