Digital Marketing Manager | Local

Overview

Digital Marketing Manager | Matter Local

Boston, MA or Newburyport, MA – Full Time (In office Mon–Thurs, Fri – Remote)

Matter Local is looking for a Digital Marketing Manager to lead digital marketing execution for our Matter Local group while helping design a more AI-forward, efficient, and scalable approach to delivering results. This role operates with a high degree of autonomy under the direction of a Sr. Manager.

The Digital Marketing Manager is responsible for owning and leading day-to-day digital marketing programs for a portfolio of Matter Local clients. This includes guiding clients toward meaningful outcomes — such as increased awareness, engagement, and lead generation — while ensuring execution is efficient, consistent, and measurable.

A critical part of this role is helping Matter Local evolve how the work gets done by designing and implementing AI workflows and automated systems that improve speed, quality, and scalability. This is not a strategy-only role; it is hands-on, outcome-oriented, and focused on building smarter ways to execute.

You’ll receive strategic direction from a Sr. Manager, but you’ll be expected to independently lead programs, make decisions, and continuously improve workflows.

• Serve as the primary day-to-day marketing lead for Matter Local clients, guiding them toward outcomes such as brand awareness, engagement, and lead generation
• Translate client goals and high-level strategy into clear, executable marketing plans
• Proactively identify opportunities to improve performance and recommend adjustments across channels
• Help clients understand what’s working, what’s not, and what to do next through clear communication and reporting

• Independently manage and execute digital marketing programs across organic social, email, CRM, web, and local marketing channels
• Own timelines, priorities, and coordination across multiple work streams
• Execute confidently with minimal oversight, escalating issues or decisions when appropriate

• Lead organic social programs across platforms including Instagram, Linked In, Facebook, and X/Twitter
• Adapt brand messaging into effective, platform-specific content that supports awareness and engagement goals
• Oversee light community management and engagement strategy
• Monitor performance and optimize content based on results

• Build, launch, and optimize email marketing campaigns and automation workflows using Hub Spot or similar platforms
• Manage list segmentation, basic CRM reporting, and performance analysis
• Support local marketing efforts including paid and organic search, paid social, and local events, as needed

• Partner with creative teams to support foundational brand and website initiatives
• Manage content updates, page builds, and ongoing site maintenance using platforms such as Wix and Squarespace
• Ensure digital touchpoints support marketing goals and remain current and effective

• Design and implement AI-assisted workflows for content development, campaign setup, reporting, research, and optimization
• Identify opportunities to reduce manual effort and increase consistency through automation and smarter tooling
• Develop templates, prompts, and repeatable processes that improve efficiency across accounts
• Document workflows and best practices to support scalability within Matter Local

• Own performance reporting across channels, translating data into clear insights and recommendations
• Conduct competitive and audience research to inform smarter execution
• Identify patterns and learnings that can be applied across multiple clients

• Work closely with account, creative, social, and strategy teams to deliver high-quality, efficient programs
• Serve as a reliable execution leader within Matter Local, helping elevate both the work and the process behind it

• 4–6+ years of experience in digital marketing with hands-on ownership of multi-channel programs
• Practical…