Digital Marketing Specialist; Foundation

Position: Digital Marketing Specialist (Foundation)
Job Category:
Foundation### ### Hospital

Location:

Newmarket ON### ### Job Type: Permanent, Full time### ### ### ### Number of Positions: 1### ### Minimum - Maximum Hourly Rate: $30.77 - $41.03
* A people-first workplace environment that prioritizes belonging, wellness, and psychological safety.
* Hybrid, virtual, and in-person working environment (where applicable).
* Progressive health and dental benefit plans.
* HOOPP pension plan with employer and employee premium sharing.
* Enhanced wellness initiatives, including virtual fitness classes and on-site gym memberships.

If you are ready to embrace this exciting challenge and contribute to the success of Southlake Health, we encourage you to apply and be part of our dedicated team, making a difference in the lives of our employees and the community we serve!

The Digital Marketing Specialist is responsible for leading and optimizing the Foundation’s digital ecosystem to drive donor engagement, acquisition, and online revenue. This highly analytical role manages digital strategy across social media, email marketing, paid media, and the Foundation website. Using data-driven insights, marketing automation, and performance analytics, the Specialist continuously improves campaign performance and supports fundraising priorities. Specialist continuously improves campaign performance and supports fundraising priorities.
** Southlake Health
** Southlake is building healthy communities through outstanding care, innovative partnerships, and amazing people. We deliver a wide range of healthcare services to the communities of northern York Region and southern Simcoe County. Our advanced regional programs include Cancer Care and Cardiac Care and serve a broader population across the northern GTA and into Simcoe-Muskoka. Our team of nearly 6,000 staff, physicians, volunteers, students and Patient and Family Advisors are committed to creating an environment where the best experiences happen.

As a recognition of our commitment to quality and patient safety, we have received the highest distinction of Exemplary Standing from Accreditation Canada. With an annual operating budget of over $500 million, we care for one of Ontario’s most rapidly growing and aging populations and have developed an exciting plan for new facilities to serve our communities into the future.

A member of the Southlake Community Ontario Health Team, we are working with our partners to deliver connected care to northern York Region and southern Simcoe County.
** Southlake Health Foundation
** Since the inception of Southlake Foundation in 1980, more than $213 million dollars has been raised in support of Southlake Health. Working with members of the community, hundreds of volunteers, the Southlake Family and our incredible donors, Southlake Foundation will continue to support life-saving medical equipment, infrastructure upgrades and expansions, and patient programs, all for the goal of providing leading edge care for patients and families, close to home.

For more information visit:  to the Vice President, Marketing, Brand and Engagement, the Digital Marketing Specialist leads the execution and optimization of the Foundation’s digital marketing strategy to drive donor acquisition, engagement, and revenue growth. This role manages integrated digital campaigns across email, paid media (Google and Meta), website, and social platforms, using data-driven insights and performance marketing techniques to improve results.

As a key member of the Marketing Communications team, the Specialist collaborates across the Foundation to develop and execute goal-driven content and campaigns, manage social media channels, and help share compelling stories that engage donors, partners, volunteers, and the broader community in support of Southlake Health Foundation’s mission.
** What you’ll be doing:
**** Digital Strategy & Social Media
*** Develop and execute the Foundation’s social media strategy aligned with fundraising priorities and brand positioning.
* Plan and manage integrated organic and paid social campaigns to drive engagement, donor acquisition, and online donations.
* Lead content planning across platforms…