Product Manager – Instrumentation; Pressure Portfolio

Overview

Product Manager – Instrumentation (Pressure Portfolio) – Strategic, technically adept Product Manager responsible for leading the North American direction of the pressure instrumentation portfolio within the industrial automation sector. This role focuses on driving market growth, enhancing customer application support, and maximizing the value of the existing portfolio, while also guiding select new product development initiatives. The ideal candidate combines strong market insight with deep application knowledge and expertise in regulatory compliance.

Yokogawa is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries. The company aims to shape a better future by supporting the energy transition, (bio) technology, artificial intelligence, and industrial cybersecurity. Yokogawa is committed to the United Nations sustainable development goals by utilizing its ability to measure and connect. The organization values respect, value creation, collaboration, integrity, and gratitude in its global culture.

• Market & Business Strategy:
  Define and drive the strategic direction of the pressure instrumentation portfolio based on market trends, customer needs, and competitive positioning.
• Identify and prioritize high-growth market segments, customer groups, and applications for the next 3–5 years.
• Develop and maintain annual business plans and long-term strategies to grow market share, revenue, and profitability.
• Analyze market data, industry trends, and Voice of Customer (VOC) feedback to shape portfolio positioning and messaging.
• Support regional and vertical market expansion by aligning products to evolving regulatory, technical, and operational requirements.
• Partner with sales to refine value propositions, create customer success stories, and develop competitive win strategies.

• Application & Technical Support:
  Serve as the subject matter expert for pressure instrumentation applications, guiding internal teams, channel partners, and customers.
• Provide training and develop educational tools for sales teams and distributors to strengthen market adoption.
• Translate customer pain points into product positioning, enhancements, or new service offerings.
• Represent the portfolio at key customer meetings, field visits, and industry trade shows to capture market intelligence.

• Portfolio Management:
  Manage the lifecycle of existing products, including pricing, cost control, obsolescence planning, and sales enablement tools.
• Establish and monitor KPIs to track product performance, market share, and revenue growth.
• Optimize offerings by aligning features, configurations, and services to market demand.

• Regulatory Compliance & Product Certification:
  Lead and manage all regulatory compliance and product certification activities to meet applicable standards (FM, CSA, IEC, UL, CE, CRN, ATEX, NSF
  61, etc.).
• Collaborate with engineering, quality, and compliance teams to maintain certifications, address evolving regulations, and mitigate compliance risks.
• Serve as the primary contact for certification bodies and regulatory agencies, overseeing applications, renewals, and updates.
• Maintain accurate, audit-ready documentation for all certifications.
• Integrate certification requirements, costs, and timelines into business planning and go-to-market schedules.
• Provide guidance on compliance implications for sales opportunities, marketing claims, and product customization.

• Bachelor’s degree in Engineering or a related technical field.
• 5+ years of product management or marketing experience in industrial instrumentation or automation.
• Strong understanding of pressure measurement technology and its applications in industries such as oil & gas, chemical, and water.
• Familiarity with North American regulatory certifications and compliance requirements for industrial products.
• Proven ability to translate market insights into business strategy and product positioning.
• Skilled in business planning, forecasting, and cross-functional collaboration.
• Excellent communication, presentation, and interpersonal skills.
• Self-motivated with the ability to balance strategic planning and hands-on execution.
• Willingness to travel domestically and internationally up to 20%.

Yokogawa is an Equal Opportunity Employer. Yokogawa values a diverse, equitable and inclusive culture and does not discriminate based on race, color, age, sex, gender identity or expression, sexual orientation, religion, belief, nationality, ethnicity, disability, or any other status. We actively recruit, develop, and promote people from varied backgrounds to contribute to our shared success.