Director of Paid Media

Overview

Dry Water® is a clean hydration brand built on a simple belief: hydration is life. We create electrolyte + vitamin products made with real fruit ingredients and nothing artificial—designed to help people feel better, think clearer, and perform at their best every day.

We’re one of the fastest-growing hydration brands in the country, now available in 20,000+ retail doors nationwide, and growing fast. This is an opportunity to join a high-momentum brand at a defining stage and help scale the future of clean hydration.

We’re looking for a Director of Paid Media to own and scale Dry Water’s paid growth engine across digital channels. This role is both strategic and hands-on, responsible for driving customer acquisition, efficiency, and performance across platforms while building a repeatable, scalable paid media system.

You’ll work closely with Creative, Ecommerce, Brand, and Data teams to align media strategy with compelling creative, ensuring paid media fuels both near-term performance and long-term brand growth.

• Own paid media strategy and execution across platforms including Meta, Google, Tik Tok, You Tube, and emerging channels
• Manage and allocate significant media budgets, balancing scale, efficiency, and profitability
• Build and optimize full-funnel media strategies (prospecting, retargeting, conversion)
• Partner closely with Creative to develop, test, and scale high-performing ad creative
• Establish testing frameworks, experimentation roadmaps, and performance benchmarks
• Analyze performance data and translate insights into actionable optimizations
• Forecast spend, growth, and performance impact in partnership with Finance
• Lead, mentor, and develop internal media buyers and external agency partners
• Stay ahead of platform updates, privacy changes, and industry best practices
• Support retail and product launches through paid media where applicable

• 7+ years of experience in paid media or performance marketing
• Proven track record scaling paid media budgets while maintaining or improving efficiency
• Deep expertise across Meta, Google, and Tik Tok;
  You Tube and retail media a plus
• Strong analytical skills with the ability to interpret data and drive decision-making
• Experience leading teams or managing agencies
• Strong creative intuition and ability to guide creative strategy through performance insights
• Comfort operating in a fast-moving, high-growth environment
• Excellent communication and cross-functional collaboration skills
• Passion for health, wellness, and building a modern CPG brand

• Full-time, in-office role based in Irvine, California
• Onsite five days a week — we believe the right culture is built together
• Compensation: $140K - $160K per year + additional performance-based bonuses
• 100% covered health, dental, and vision insurance
• Paid time off and holidays to reset and recharge
• Substantial and required PTO

Applications will be evaluated on a rolling basis. The target start date for this role is February 2026.