Sr. Digital Marketing Specialist

Responsibilities

• Define and maintain audience segmentation strategies based on user behavior, lifecycle stage, and engagement data.
• Develop journey maps for lifecycle campaigns and collaborate to implement automated customer journeys (welcome series, nurture, retention flows, re‑engagement) across the provider journey.
• Align journey touchpoints with omnichannel and product marketing strategies and customer experience goals.
• Plan and execute lifecycle campaigns that drive progression across the funnel (awareness → activate → conversion → retention).
• Collaborate with creative, omnichannel, and digital enablement to ensure cohesive storytelling and attribution across channels.
• Bring forward best practices in digital marketing, personalization, and emerging channel trends.
• Ensure campaigns are compliant with legal/regulatory/medical guidelines and submitted to the Promotional Review Board in a timely manner.
• Own campaign reporting dashboards and communicate campaign ROI to leadership monthly.
• Develop and execute test‑and‑learn plans (A/B, multivariate) to improve conversion and engagement.
• Track lifecycle health (activation, churn rate, re‑engagement) attributed to campaigns.

• 3+ years of experience in digital marketing, email/SMS, or lifecycle campaign management.
• Proven track record creating, launching, and optimizing integrated campaigns.
• Strong understanding of segmentation, personalization, and lifecycle journey design.
• Knowledge of personalization, A/B multivariate testing, and dynamic content strategies.
• Proficiency with marketing automation platforms (Salesforce Marketing Cloud).
• Basic knowledge of HTML/CSS and email development best practices.
• Ability to analyze campaign data and optimize performance.
• Excellent organization, communication, and project management.

• Bachelor’s degree in Marketing/Communications/Business/Digital Media or related field (or equivalent).
• Coursework/certification in digital or email marketing.
• Familiarity with AMP for Email and Google Analytics.
• Experience in pharmaceutical/regulated industry.

Reach out to [email protected].