Vice President of Sales

Overview

Govig Healthcare Group, the leading executive search firm in senior housing, is representing a premier senior living organization in the search for a Vice President of Sales near the Newport Beach, CA area.

The Vice President of Sales is a hands-on regional sales leadership role responsible for driving revenue performance across a defined portfolio of senior living communities. This role functions as an active operator, directly supporting community-level sales teams and partnering closely with executive leadership.

This individual will play a critical role in occupancy growth, pricing strategy, revenue optimization, and overall portfolio performance.

• Develop and execute regional sales strategies aligned with company growth objectives
• Drive occupancy, rate growth, fee strategy, and margin expansion across the portfolio
• Lead pricing strategy and revenue optimization initiatives
• Implement and reinforce value-based selling practices
• Partner directly with Executive Directors and community Sales Leaders to improve performance
• Provide hands-on coaching, training, and development for sales teams
• Support lease-up communities and performance turnaround efforts
• Analyze sales metrics, forecasting, and pipeline health to identify growth opportunities
• Establish and maintain high accountability standards across teams
• Push communities beyond baseline budget performance to achieve sustained revenue growth
• Maintain consistent in-community presence, with travel driven by business needs

• Proven regional or multi-site sales leadership experience within senior living
• Strong background in Assisted Living and Memory Care; exposure to Independent Living preferred
• Demonstrated expertise in:
  Pricing strategy, Revenue management, Rate growth initiatives, Margin optimization, and Value-based selling
• Experience in high-end or luxury senior living environments strongly preferred
• Track record of driving occupancy growth and improving NOI performance
• Ability to operate as both a strategic thinker and hands-on leader
• Strong analytical skills with the ability to interpret sales data and market trends
• Exceptional coaching, accountability, and performance management skills
• Willingness to travel frequently within assigned region
• Strategic thinker with the ability to translate vision into measurable results
• Hands-on operator who leads from the front
• High-accountability leader who sets and enforces performance standards
• Strong executive presence and communication skills
• Ability to inspire, challenge, and elevate high-performing teams