CRM & Lifecycle Marketing Manager

Position:CRM & Lifecycle Marketing Manager

Location: Newport Beach

Job :2173-Newport Beach

# of Openings:1

CRM & Lifecycle Marketing Manager

Newport Beach, CA

Compensation: $90,000 – $110,000/year, based on experience. Bonus Opportunity:
Performance-based bonus tied to KPIs

Full Time – Benefits – Immediately Hiring – Responsive Employer

Smarter Home.ai, a Master Distributor of top-tier services in cable, internet, phone, wireless products, and home security, is immediately hiring an experienced CRM &Lifecycle Marketing Manager to join our dynamic team in Newport Beach, CA.

This role reports directly to the President and will work closely with the Senior Director of Marketing to coordinate all lead and lifecycle marketing efforts. The CRM & Lifecycle Marketing Manager will be responsible for designing and executing CRM initiatives across both B2C and B2B funnels. While the position carries strategic ownership of CRM automation and lifecycle marketing, all campaigns will require initial approval from the President prior to launch.

Cross-functional collaboration with marketing, sales, and operations will be key to success.

We're seeking a data-driven CRM &Lifecycle Marketing Manager to lead our multi-brand lead nurturing efforts across both B2C and B2B segments. This role is responsible for developing and managing CRM workflows, email/SMS automation, and full-funnel strategies that turn missed or cold leads into new revenue. The ideal candidate is experienced in Go High Level  (GHL) or similar CRM platforms and can support both consumer-facing sales efforts and partner channel enablement across retail, ICC, and affiliate models.

• Base Salary Range: $90,000 – $110,000/year, based on experience
• Bonus Opportunity:
  Performance-based bonus tied to KPIs such as lead conversion, upsell lift, and B2B partner acquisition
• Location:
  
  On-site in Newport Beach, CA
• Other Benefits:
  Health benefits, PTO, and opportunity to grow with a fast-scaling performance marketing company

• Build and optimize CRM workflows to re-engage unsold leads from inbound call traffic
• Segment and route leads based on provider, product, or brand (Smarter Home and off-brand strategies)
• Partner with digital agencies to ensure lead form integrations from Google, Meta, and affiliate channels are properly tracked and routed
• Incorporate affiliate and social media traffic sources into CRM lead flows

• Launch post-sale flows to upsell home security or other services to customers who purchased internet
• Design lifecycle campaigns to promote additional products or value-added offers
• Continuously A/B test offers, timing, creative, and customer segmentation for best results
• Build CRM workflows that target partners based on activity, compliance, and promotional opportunities
• Automate messaging for program updates, sales milestones, and incentive rollouts
• Reactivate dormant partners and drive sign-up completion for those who began the onboarding process
• Launch outbound campaigns to generate and convert new B2B partnerships

• Own and manage our CRM platform (Go High Level  preferred)
• Ensure seamless integration between lead sources (web, call tracking, affiliate feeds) and sales systems
• Provide regular reporting on CRM effectiveness, campaign engagement, and performance attribution
• Monitor and optimize campaigns based on conversion rates, engagement levels, and revenue lift

• Lead Opportunity Conversion Rate:
  Achieve a 3–5% conversion rate from CRM-engaged leads to sales
• Cost per Resurrected Lead Sale (Form-Based):
  Maintain WCPU at or below $75
• Post-Sale Upsell Conversion:
  Generate a 3–5% lift in additional product sales (e.g., home security) via post-sale flows
• Email/SMS Attribution:
  Campaign-attributed conversions should align with lead-to-sale KPIs and contribute measurable revenue lift

• Partner Reactivation Rate:
  Reactivate at least 10% of dormant Retail, ICC, or Affiliate partners through CRM outreach
• Promotion Campaign Reach:
  Ensure 100% of active partners are enrolled in relevant workflows for promotions, compliance, and…