Digital Communications Manager

The Digital Communications Manager owns the organization’s digital ecosystem, including channel strategy, content execution, performance analytics, and growth.

Reporting to the VP, Communications & Marketing, this role is responsible for managing all digital channels – social media, website, email marketing, and You Tube – and ensuring cohesive storytelling, consistent execution, and data-driven optimization across platforms.

This is a manager-level role with full ownership of digital performance and operations, working in close partnership with the Communications Manager (Campaigns & Brand Programs), who leads campaign strategy and content direction.

• Own strategy and day-to-day management of all digital channels (social media, website, newsletter/email,You Tube), in collaboration with contracted organic and paid social strategists.
• Develop and manage the digital content calendar and publishing cadence.
• Ideate and develop all content – both written and visual – with occasional support from our graphic design consultants.
• Execute content publishing, community management, and channel updates.
• Ensure consistent, high-quality storytelling across all digital platforms.

• Translate campaign strategies into channel-specific execution plans.
• Partner with Communications Manager to ensure campaigns are effectively deployed across digital platforms.
• Optimize content formats and messaging for each channel, collaborating with contracted creative agencies.
• Liaise with 11th Hour Racing ambassadors and paid influencers to create and deliver UGC campaigns aligned with the organization’s communications strategy and plans.

• Own paid social strategy, execution, and budget management.
• Optimize campaigns for reach, engagement, and conversion.
• Identify opportunities for audience growth and channel expansion

• Oversee website content updates, structure, and storytelling integration.
• Lead website audits, UX improvements, and content optimization.
• Support development and integration projects in collaboration with external partners.

• Own performance tracking across all digital channels, including website.
• Produce monthly (or regular) performance reports with actionable insights.
• Translate analytics into clear recommendations to improve performance.
• Establish and maintain reporting systems and dashboards.

• Identify opportunities for experimentation across platforms and formats.
• Test and refine content strategies based on performance data.
• Stay current on digital trends and emerging tools.

• Operate as the primary owner of digital execution and performance.
• Collaborate closely with Communications Manager to align campaigns and content.
• Support VP with data-driven insights and recommendations.
• Coordinate with internal and external stakeholders to ensure accurate and timely content delivery.

• Strong, consistent execution across all digital channels.
• Measurable growth in engagement, reach, and audience.
• Clear, actionable reporting that informs strategy.
• Efficient and scalable digital workflows.
• Seamless translation of campaigns into high-performing digital content.

• The ideal candidate is a digitally fluent marketer and platform strategist with deep experience managing and optimizing content across a wide range of channels, including Instagram, Facebook, Linked In, You Tube, and Tik Tok. They bring a strong analytical mindset, with the ability to interpret performance data and translate insights into clear, actionable strategies that drive engagement and growth.
• They also possess excellent writing and graphic design skills, with the ability to create compelling, on-brand content across formats – both independently and in collaboration with design resources.
• This individual is highly organized and detail-oriented, with proven experience managing multiple platforms and workflows simultaneously. They are a hands‑on executor who is comfortable balancing day‑to‑day content management with…