Influencer Marketing Specialist

Company Description

Walton State Bank is a community-focused financial institution serving individuals, families, and businesses in and around Walton, KS. The bank is committed to building long-term relationships through reliable financial services, transparent communication, and personalized support. Walton State Bank values integrity, local involvement, and responsible growth, aiming to provide customers with modern banking solutions while maintaining a friendly, community-based atmosphere. Team members are encouraged to bring new ideas, collaborate across departments, and help strengthen the bank’s presence both in person and online.

The Influencer Marketing Specialist is a full-time role. This position is responsible for identifying, recruiting, and managing relationships with influencers and community partners who align with Walton State Bank’s brand values. Day-to-day tasks include developing influencer marketing campaigns, negotiating partnerships, coordinating content calendars, and ensuring all promotions comply with banking regulations and brand guidelines. The specialist will monitor campaign performance, analyze engagement and conversion metrics, and present reports with insights and recommendations for improvement.

Collaboration with marketing, compliance, and branch teams is essential to create content that supports product launches, community initiatives, and brand awareness, both online and offline.

• Experience in influencer marketing, social media marketing, or digital campaigns, preferably within financial services or another regulated industry.
• Strong skills in relationship management, negotiation, and communication to collaborate effectively with influencers, partners, and internal stakeholders.
• Ability to plan and execute marketing strategies, manage timelines and budgets, and coordinate multiple campaigns simultaneously.
• Comfort with analytics tools and performance metrics to track influencer impact, optimize campaigns, and report clear, data-driven insights.
• Familiarity with major social platforms (e.g., Instagram, Tik Tok, You Tube, Facebook, Linked In) and current trends in content and creator marketing.
• High attention to detail and understanding of brand standards and regulatory considerations in financial services marketing.
• Collaborative mindset, with the ability to work cross-functionally and contribute to a positive, inclusive team culture.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• Prior experience in community outreach or local partnership development is a plus.