Senior Business Analyst

Customer Personalization & Data-Driven Decisioning

Secondary (Good to Have):

Customer engagement and marketing technology experience

CRM, personalization, and digital transformation projects.

We are seeking an experienced NBA (Next Best Action) Business Analyst to support the implementation of a Next Best Action/Next Best Offer (NBA/NBO) MVP. The ideal candidate will collaborate with business stakeholders, solution architects, FICO Blaze specialists, Azure engineering teams, QA, and data teams to translate business objectives into actionable requirements, decision rules, data specifications, KPIs, and UAT artifacts.

• Gather and document business and functional requirements for NBA/NBO MVP implementation.
• Facilitate workshops, requirement reviews, and stakeholder sign-offs.
• Translate business needs into user stories, process flows, and decisioning requirements.
• Define eligibility rules, suppression logic, prioritization, and decision strategies.
• Collaborate with data teams to identify and validate required customer and behavioral data.
• Work with FICO Blaze and Azure teams on rule logic, APIs, and downstream integrations.

Medical | Dental | Vision | 401(k)

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment.

AI Usage Policy:
Pacer Group uses AI to assist in screening applications. Final hiring decisions are made by human recruiters based on qualifications and experience.