Paid Media Specialist

Primary Purpose The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across search, social and other digital channels. This role is focused on driving qualified leads and efficient customer acquisition through data-driven analysis, in-platform campaign management, and ongoing testing. The ideal candidate is analytical, detail-oriented, and comfortable translating performance data into actionable recommendations that improve campaign results.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being.

Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities Campaign Management:
Support and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform.

Creative Management:
Collaborate with creative team to concept assets, manage delivery and identify iterations and testing opportunities

Collaboration:

Partner with agencies, 3rd party vendors and internal teams to innovate, test, and scale marketing tactics

Testing and

Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive acquisition

Data Analysis:
Analyze and report on key performance metrics, providing actionable insights and recommendations

Industry Research:
Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Minimum Qualifications:

Bachelor's Degree in marketing, business, communications or a related field

In lieu of a degree, an additional 3 years of experience may be considered3 years in paid media, digital marketing, or performance marketing

Preferred Qualifications:

Hands-on experience with Google Ads and Meta Ads Manager; experience with additional platforms such as Linked In, You Tube, or programmatic tools is a plus Strong analytical skills with experience using Google Analytics 4 and Excel Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices

Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages

Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines

Strong communication skills

Experience working with agency partners or cross-functional teams is a plus

This hybrid role requires in-person work at our Newton, MA headquarters 3 days a week

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this  part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $72,000-$80,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

Medical, dental, and vision insurance

Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan

Long-term and short-term disability insurance

Life insurance

Money-saving discounts and financial planning tools

Tuition assistance and education coaching

Caregiving support and resources for the…