Associate Director, Field Marketing - Boston

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** Job Description**#

About the Role:

The Associate Director, Field Marketing,is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. (Supporting Massachusetts, New York and neighboring states). You will focus on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. In this role, you will play a critical part in shaping and executing brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO.You

will report to the Director, Head of HCP Engagements# How you will contribute:
** KOL Engagement
*** Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space.
* Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
* Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
* Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
* Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities
** Insight Generation
*** Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.
* Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.
* Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.
** Advisory Boards
*** Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
* Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives
* Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs.
* Facilitate post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams
** Congress & Conferences
*** Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
* Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
* Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives.
* Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies
** P2P Engagements
*** Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies.
* Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps.
* Support the identification and development of the speaker bureau, maintaining appropriate communication with…