Senior Director, UX Design

Primary Purpose

The Senior Director, UX Design sets the UX Design direction and strategy across all of Bright Horizons digital products to deliver on our brand promise. This includes both web and mobile interfaces, for end users ranging from HR Executives to our clients’ employees, to their family members. This leader will lead and evolve our end-to-end UX practice, with equal strength in user research and experience design.

This role sets the vision for how customer insights translate into intuitive, impactful, and scalable product experiences.

As a natural leader, this leader will anticipate challenges and opportunities to mitigate risk. They will apply their breadth of experience to model, prototype, and iterate on ways our team works. They will align cross‑functional stakeholders and build trust across teams.

They will partner closely with the leaders of Brand, CX leader, Product Management, Marketing, and Engineering to create a data‑driven, test‑and‑learn culture. This role requires a strategic thinker who thrives in ambiguity, balances brand and performance goals, and inspires a team to deliver best‑in‑class digital experiences.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

• Define and champion a clear UX vision and strategy that aligns with company goals and product roadmaps
• Establish UX as a strategic partner across Product, Engineering, and the business
• Influence executive decision‑making by connecting user insights to outcomes such as adoption, satisfaction, and business impact
• Define information architecture, navigation, and interaction models that simplify complex offerings.
• Champion accessibility (WCAG 2.2) and inclusive design principles.
• Lead the development, governance, and evolution of comprehensive digital design guidelines that unify and streamline all web and digital interfaces, ensuring consistency, scalability, and an exceptional user experience across platforms.
• Establish a test‑and‑learn culture: lead A/B and multivariate testing programs to validate design hypotheses.
• Establish and manage a structured, compliant workflow that governs experience releases ensuring clarity, consistency, and efficient cross‑team execution.
• Partner with Product and Marketing teams to optimize conversion funnels, engagement metrics, and personalization.
• Partner with Brand leadership and external agency partners to bring modernized design and brand compliance across web and mobile interfaces.
• Partner with internal creative teams to ensure seamless integration of brand design principles across all digital touchpoints, delivering a consistent and cohesive experience from offline to online assets.
• Work closely with the CX leader to align UX strategy with broader customer experience goals.
• Collaborate with Product, Marketing, and Engineering to ensure seamless execution of design initiatives.
• Leverage insights from CX data and user testing to continuously evolve and modernize the digital experience, ensuring the brand remains innovative, relevant, and future‑focused.
• Manage and mentor a team of UX designers and foster a culture of innovation and continuous improvement.
• Drive qualitative and quantitative research (journey mapping, usability studies, analytics reviews) to inform design decisions.
• Ensure research is embedded early and often in product development and not treated as a downstream activity
• Translate insights into actionable design recommendations and prioritize based on impact.
• Collaborate with and support designers in delivering best‑in‑class designs
• Act as a bridge between the Design team and the Engineering, Product Management, and Marketing teams by making sure interdependencies are understood and planned for.
• Identify team needs with regard to process, tools, documentation, asset management, etc.
• Point out connections and reconcile possible collisions between different product offerings, features, and platforms
• Measure, implement or drive changes to make sure designers are working at optimum efficiency
• Collaborate with internal business partners throughout various departments
• Evaluate and implement new tools with designers,…