Principal Analyst

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa Tech Target, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Omdia Go-to-Market (GTM) Insights & Advisory (formerly ESG) analysts gain and impart a unique view of enterprise information technology (IT) market segments by engaging with a multitude of constituencies across the IT ecosystem, including vendors, end-users, financial analysts, members of the media, channel partners, and more. This unique perspective enables our analysts to provide clients with market insights to inform their most critical strategic business, product, and go-to-market decisions.

Omdia, part of Informa Tech Target, Inc.(Nasdaq: TTGT), is a leading technology research and advisory group. With deepexpertisein technology markets, grounded in insightful conversations with industry leaders and supported by hundreds of thousands of data points,Omdia'sstrategic market intelligence is our clients' competitive advantage. From R&D to ROI, weidentifythemostpromising opportunities to drive the industry forward.

Our more than 300 analysts and consultants cover more than 200 technology markets across 25 global research locations, delivering deep, actionable insight across sectors like AI, cybersecurity, channel, semiconductors, telecoms, consumer tech, and more. Whether advising on product strategy, market entry, or competitive positioning, Omdia helps tech leaders make decisions that matter.

Informa Tech Target (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa Tech Target has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

For more information, visit informatechtarget.comand follow us onLinked In

This role can be based in any of our US office.

Omdia (part of Informa Tech Target) is seeking an experienced Principal Analyst to join our Digital Workplace Research Practice. As our Principal Analyst, you will lead Omdia's coverage of the Unified Communications and Collaboration (UCC) market, delivering authoritative market intelligence and strategic insights to our global client base to drive growth across subscription and custom research offerings.

You will bring a proven track record of producing credible, high-quality research on the UC&C market, underpinned by deep expertise in UC & C technologies, the market ecosystem, and key industry players. You will leverage your experience and insight to produce a mix of quantitative and qualitative research deliverables, including market forecasts, vendor competitive analyses, and reports that capture emerging trends and market dynamics.

Additionally, playing a critical role in the modernization and evolution of these products, ensuring they are well-positioned for growth and continue to address the evolving needs of our clients. You will also provide support for custom research projects and consulting engagements with clients.

This position will also serve as Omdia's thought leader for UC&C and must have the confidence and expertise to present to diverse audiences, ranging from technical end users to senior industry executives, at client meetings and industry events.

Strong commercial acumen is essential for this role. You will be expected to actively collaborate with sales and engage with clients and prospects to showcase the value of their research and that of the broader Digital Workplace team. Building strong relationships and effectively engaging with a diverse range of client types, including senior executives at the highest levels of the…