AVP, Integrated Campaigns

AVP, Integrated Campaigns page is loaded## AVP, Integrated Campaigns remote type:
Remote locations: US MA Remote time type:
Full time posted on:
Posted Todayjob requisition  Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs.

Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.##

Summary:

The AVP, Integrated Campaigns Lead is a strategic player/coach responsible for leading all ABM (account-based marketing), Evergreen, National, and Regional Marketing initiatives that drive demand generation, pipeline growth, and customer engagement across the full lifecycle. Reporting to the VP of Growth Marketing, this leader will develop integrated, data-driven campaign strategies while also driving hands-on execution when needed. This role oversees a team of campaign marketers focused on regional execution and field enablement, and collaborates deeply across Marketing, Product, Sales, Customer Success, and Rev Ops to achieve business growth objectives.##

Essential Duties/Responsibilities:

Develop and execute integrated ABM, Evergreen, National, and Regional Marketing campaigns to drive awareness, lead generation, pipeline acceleration, and customer retention in support of revenue targets. Own campaign planning processes, including quarterly roadmaps, creative briefs, budget allocation, and stakeholder alignment to ensure cross-functional execution and business impact. Collaborate with Product Marketing to translate positioning and messaging into market-ready campaigns, designing multi-touch, multi-channel initiatives (web, email, paid media, events, direct mail, field activations) optimized for conversion at each stage of the buyer journey to maximize engagement and pipeline velocity.

Direct the ABM program strategy and execution, including account selection, segmentation, personalization, and intent-driven targeting to accelerate high-value opportunities. Serve as subject matter expert for ABM platforms and campaign martech tools, ensuring optimal configuration, audience building, and performance measurement to drive program effectiveness. Partner with channel owners (Paid Media, Web, Marketing Automation) and Marketing Operations to ensure seamless campaign execution, lead routing, attribution, and performance optimization.

Coordinate with Social Media and Communications teams to align campaign messaging, amplify reach, and ensure consistent brand voice across channels. Enable BDR team with campaign insights, messaging frameworks, and account intelligence to improve lead qualification and conversion effectiveness. Analyze campaign performance data to identify optimization opportunities, refine targeting and messaging strategies, and drive continuous improvement in ROI and conversion metrics.

Build and maintain reporting cadences to demonstrate marketing impact on pipeline, revenue, and customer lifecycle metrics for leadership visibility. Lead, mentor, and develop the Campaigns team, providing strategic direction, coaching, and performance management to ensure team success and professional growth. Build and maintain strong cross-functional partnerships with Product Marketing, Sales, Customer Success, Rev Ops, Social Media, and Communications to ensure campaign alignment, shared accountability, and collaborative execution toward business objectives.##

Required Job

Skills and Abilities:

* Demonstrated success building and scaling integrated campaign programs in complex, matrixed B2B organizations with measurable impact on pipeline and revenue growth.
* Strong analytical capabilities with the ability to interpret data, identify trends, and translate insights into actionable campaign strategies and recommendations.
* Experience with ABM platforms (6sense, Demandbase, or similar), CRM systems (Salesforce), and marketing automation platforms (Pardot, Marketo, Eloqua, Hub Spot).
* Deep understanding of B2B buyer journeys, lead funnel optimization, campaign attribution models, and multi-touch engagement strategies.
* Proven project management and organizational capabilities with track record of managing multiple concurrent campaigns, budgets, timelines, and stakeholder expectations.
* Experience leading, coaching, and developing marketing teams with focus on performance management and professional development.
* Excellent written and verbal communication skills with ability to influence cross-functional stakeholders and present to executive leadership.
* Ability to balance strategic planning with hands-on…