Hcp Marketing Lead - International

Job Summary

This role will be responsible for establishing and delivering the health care provider (HCP) strategy and driving continued growth of our Omnipod franchise. You will work in close coordination with national sales & clinical teams, consumer marketing, segment and global marketing teams as well as key internal stakeholders to create and execute on a meaningful and measurable business strategy to deliver consistent double-digit topline growth in the market.

The successful candidate for this role will build out a long-term business plan to address the core levers focused on driving increased awareness, prescriptions and advocacy for Omnipod in the HCP community and drive its activation.

This Director level position is responsible for Omnipod’s overarching Healthcare Professional (HCP) engagement strategy to drive significant growth in prescribing and brand loyalty of the Omnipod portfolio. By developing strategies for executional excellence and leading teams, this Marketing Director will own all aspects of the sales process from targeted HCP promotional efforts to compelling multi-channel HCP education as well as the entire ordering and onboarding process for both HCPs and Consumers.

All aimed to make it easier for HCPs to learn, prescribe and optimize their patient’s care for continued Omnipod portfolio growth.

This role requires someone with proven ability to lead cross-functional teams, influence through others and exceed commercial expectations/goals in addition to expertise across the following core marketing competencies: new product commercialization, integrated go-to-market strategy, peer-to-peer education, continuing medical education (CME) strategy, KOL relationships, branding and messaging, communication planning, field/sales channel marketing, market access and strategic partnerships.

This role will have 3 direct reports

• Grow HCP Prescriber Base and Increase Rx YoY
  Develop new, efficient, and effective ways of educating targeted prescribers on the Omnipod portfolio so they feel confident prescribing Omnipod whilst optimizing existing channels/platforms to outperform prior year(s) metrics & drive YoY growth
  
  Lead HCP go-to-market strategy for new product & program introductions including HCP/KOL research, industry insights, core messaging/content development and timely execution of all launch assets so that HCPs can effectively prescribe, train, and treat new patients.
  
  Partner cross-functionally with leadership across Medical Affairs, Market Access, and the Field team to ensure downstream HCP marketing initiatives are infused with relevant clinical data & product info, training information; and delivered with the utmost creativity to break through barriers and facilitate HCP buy-in.
  
  Determine KPIs & deliverables needed for the success of each HCP program and hold stakeholders accountable to metrics and tracking of ongoing ROI. Define program value/goals upfront and manage/modify with the working teams as necessary to maximize impact. This role is responsible for maintaining a monthly scorecard to report out on metrics to senior leadership.
  
  Champion and support all HCP marketing initiatives and elevate visibility to all levels of the organization:
  Peer on Demand, CME, Omnipod Connect Community, webinars, national congress’, Field Advisory Board, etc.)
• Increase New Customer Starts with successful new start programs YoY
  This Marketing Director will lead strategy and activities of all ordering programs from a commercial perspective with the goal of reducing the prescribing burden for HCPs and ultimately driving more prescriptions through the Pharmacy Channel Elevate Omnipod’s unique pharmacy channel advantage and permeate messaging/campaigns across all channels where appropriate
  
  Influence and execute on marketing requirements for the ordering portal, hub services, copay cards, free trial, and any other initiatives to increase lead throughput.
  
  Lead Omnipod Free Trial strategy and implementation across the portfolio; ensure each program is maximized to its greatest capacity
  
  Demonstrate clear relationship between NCS numbers and HCP prescribing habits as the result of…