Senior Director, Portfolio Data Strategy

We're Sonesta International Hotels. The 8th largest hotel company in the U.S.

-and growing fast. An epic blend of full-service and focused hotels in major cities, Sonesta's uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive
-bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

We are seeking a Senior Director to build and maintain financial data model that drives strategic decision-making across our hotel operations portfolio. This is a high-impact, senior leadership role for a candidate with keen financial aptitude and deep comfort working with large, complex data sets - someone who can bring private equity-caliber financial analysis and diligence rigor to a hospitality portfolio context.

The ideal candidate translates property- and market-level data into decisive insights on investment, divestiture, and performance optimization, and is credible presenting directly to the Executive Leadership Team (ELT).

• Own the design, build, and ongoing evolution of a scalable, enterprise-grade financial data model covering the full hotel portfolio, structured to flex as properties, markets, and data sources are added.
• Apply private equity-style financial analysis - comparable company/asset benchmarking, driver-based modeling, sensitivity and scenario analysis, and return-oriented framing - to hotel portfolio performance.
• Aggregate, normalize, and interrogate large sets of property- and market-level data (revenue, occupancy, ADR, RevPAR, GOP, EBITDA, expenses, capex, and comp-set/market data) to produce reliable, decision-grade benchmarking.
• Lead performance benchmarking of the portfolio against internal targets, competitive sets, and market data, surfacing trends, risks, and opportunities with the clarity and rigor expected of an investment memo.
• Identify and isolate key performance drivers at the property and portfolio level; build models that quantify the financial impact of adjusting those drivers, and translate findings into concrete performance-improvement or capital-allocation recommendations.
• Build the financial analyses and investment cases that underpin acquisition, investment, and divestiture decisions, including valuation considerations, risk factors, and downside scenarios.
• Serve as a senior thought partner to the VP of Data Optimization and Strategy, shaping how business questions are framed, modeled, and answered.
• Own executive-level reporting and storytelling - distilling complex, data-heavy analysis into sharp, decision-ready narratives for ELT and the Board, where relevant.
• Set standards for data model architecture, governance, and documentation to ensure the model remains accurate, auditable, and scalable as a long-term strategic asset.
• Build strong cross-functional partnerships with Finance, Asset Management, Operations, and IT/Data teams to source, validate, and integrate data, and to drive adoption of the model as a decision-making tool.
• Maintain a current, sophisticated view of hotel industry performance metrics, market dynamics, and benchmarking methodologies (e.g., STR data, comp set analysis).

• Bachelor's degree in Finance, Accounting, Economics, or related field; MBA or CFA strongly preferred.
• 8-12+ years of progressive experience in financial analysis, portfolio/investment analysis, or asset management, with meaningful exposure to private equity, investment banking, real estate investment, or a comparable high-rigor financial analysis environment.
• Track record of building and owning sophisticated financial or data models involving large, multi-source, imperfect data sets - and using them to influence real capital or operating decisions.
• Strong grounding in hotel industry financial metrics (RevPAR, ADR, occupancy, GOP, EBITDA) and market benchmarking practices (e.g., STR/comp set data), or the ability to rapidly translate PE/real estate financial rigor into the hospitality context.
• Advanced financial modeling skills (Excel at an expert level); experience with SQL, Power BI, Tableau, or similar BI/data tools strongly preferred.
• Demonstrated ability to synthesize complex, ambiguous data into sharp, actionable insight for executive audiences - with the judgment to know what matters and what doesn't.
• Exceptional written and verbal communication skills; comfortable and credible presenting directly to ELT and senior stakeholders.
• Strong leadership presence and business judgment, with the ability to connect granular data analysis to portfolio-level investment, divestiture, and operational strategy.
• Monitor and track real estate investment returns on investments.
• Oversee impact on corporate shell company cash sources and uses.

• Direct…