Senior Market Researcher Job Niles area,Illinois USA,Marketing / Advertising / PR

Overview
Ready to uncover the insights that shape business decisions?Under general supervision, the
Senior Market Researcher serves as a marketing research expert, delivering customer insights across multiple global markets through predominantly primary research. This role leads studies focused on customer satisfaction, segmentation, consumer foresight, brand health, value proposition and advertising testing, and other key business priorities to enhance organizational knowledge and support strategic marketing and business initiatives.

This role is based in our Niles, IL headquarters and will be hybrid.

Responsibilities

Design and execute qualitative and quantitative research projects to address business and marketing questions globally
Define research objectives, methodologies, and data collection approaches tailored to business needs
Analyze datasets and synthesize findings into clear insights
Deliver recommendations that influence business and marketing decisions
Coordinate with the market analytics team to create user friendly updates & reports
Partner with marketing and sales stakeholders to inform planning and execution via research studies
Apply research insights to support segmentation, targeting, positioning, messaging and go-to-market decisions
Coordinate Persona and Journey Mapping in collaboration with key stakeholders and the User Insights team
Use leading research platforms, AI technologies, modern insight techniques, and visualization technologies
Identify opportunities to improve research efficiency and impact
Stay current on best practices, tools, and innovations in market research and insights
Develop presentations, reports, and summaries that clearly communicate findings
Present insights and recommendations to cross-functional stakeholders
Collaborate with cross-functional partners to align insights with business priorities
Build strong relationships with internal stakeholders and external research partners
Oversee project execution, including timelines, deliverables, budgets, and resources
Coordinate with internal teams, external research vendors, and key stakeholders
Ensure research quality, methodological rigor, and data integrity
Performs other duties as assigned

Qualifications

Bachelor’s degree in Marketing Research, Marketing, Communications, Business, or a related field; advanced degree preferred
5+ years of progressive experience in marketing research and consumer insights
B2B Research, Consumer behavior, preferences, and motivations
Brand, Communication, Pricing, Performance Marketing and Satisfaction
Persona & Journey Mapping
Good proficiency with quantitative research and statistical analysis tools such as SPSS and R
Familiarity with qualitative research methods, including interviews, thematic & content analysis
Ability to synthesize complex information & communicate insights to executive & non-technical audiences
Strong project management skills with experience managing multiple priorities and stakeholders
Strong executive presence and influential communication style
Collaborative mindset with the ability to lead through partnership and credibility

Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

WHO WE ARE

Shure's mission is to be the most trusted audio brand worldwide - and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products.

Our talented teams strive for perfection and innovate every chance…