Marketing & Events Manager - Eastwood Mall

The Eastwood Mall Complex is seeking an energetic, positive, community-minded, results-driven individual with a passion for marketing, event planning and building relationships to oversee related responsibilities for a regional shopping center complex. This exciting role is ideal for a candidate who enjoys being actively involved in high-profile evening and weekend events. The ideal candidate will bring expertise in event planning, social media, relationship building, digital media and a proven track record in driving sales and securing sponsor ships.

This role will require the creation and execution of comprehensive marketing plans, promotional experiences, and the management of marketing budgets to ensure impactful and cost-effective initiatives. The candidate should be a community-minded, strategic thinker with excellent leadership and communication skills to effectively elevate the shopping center’s brand presence and engagement. Top of Form

• You will be in constant collaboration with the shopping center Property Manager and Security Supervisor to oversee the shopping center’s daily operation
• Use your creativity to develop new opportunities to increase mall traffic through engaging and community minded events

• Connect with and monitor the performance of shopping center tenants working closely with them to ensure their success
• Manage key social media platforms including but not limited to Instagram, Facebook and Tik Tok as well as the center’s website through a content management system. This includes acting as a mall influencer and creating trending content year-round.
• Develop and identify new opportunities to increase sponsorship and mall promotional income, consistently working toward achieving the promotional income goals set by Corporate Marketing

• Stay informed on community and regional activities to help keep corporate abreast of the community’s needs; represent the center on community boards and remain active in the community
• Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center

• Collaborate on the preparation and approval of an annual marketing budget, ensuring accuracy in detailing income sources, promotional expenses, and advertising costs
• Establish and maintain strong, proactive relationships with all tenants, fostering a spirit of unity and collaboration between the management office and retail partners
• Actively engage with community groups and organizations in a public relations capacity, positioning the center as an integral part of the community; partner with local media and businesses to sponsor events
• Manage the inventory and care of promotional materials, seasonal decor, and promotional supply rooms, ensuring organized storage and easy access for staff
• Perform mall office duties, including weekend shifts, extended holiday hours and work collaboratively with all mall office staff members
• Stay informed on industry trends and communications with Corporate Marketing Department and industry peers
• Participate in corporate advertising, marketing, and promotional programs, enhancing and fully utilizing offered concepts to maximize benefits for the center
• Maintain open communication with the corporate marketing office, regularly updating them on key events and issues affecting the center
• Utilize strong sales skills to set meetings, present proposals, and generate income through sponsor ships, media partnerships, and on-mall advertising
• Be open to periodic travel as required by the role such as the annual TEAM Conference in Ohio
• This role reports to the Regional Director of Marketing and Communications for Eastwood Mall

When you join the…