Editorial Lead - Branded Content

We are looking for a seasoned and editorially driven professional to lead our Branded Content vertical. The ideal candidate will bring a strong newsroom background, sharp editorial judgment, and the ability to seamlessly integrate brand storytelling within a news environment without compromising credibility or quality.
This role will be responsible for conceptualizing, developing, and executing high-impact branded content strategies that align with both client objectives and editorial standards.

Key Responsibilities:

Lead the end-to-end strategy and execution of branded content initiatives across digital, video, and on-ground platforms
Collaborate closely with editorial, sales, and marketing teams to create compelling, insight-driven brand narratives
Ensure all branded content maintains high editorial quality, accuracy, and integrity
Conceptualize innovative content formats that resonate with audiences while meeting client expectations
Act as the bridge between editorial and commercial teams, ensuring seamless alignment
Oversee content production, including scripting, storytelling, and final output quality
Build and mentor a high-performing branded content team
Stay updated with industry trends and evolving content formats

Requirements:
15–20 years of experience, with a strong foundation in newsroom/editorial roles
Deep understanding of news, current affairs, and editorial sensibilities
Ability to balance editorial integrity with commercial objectives
Strong storytelling, writing, and content conceptualization skills
Experience in leading teams and managing cross-functional stakeholders
Familiarity with digital, video, and multi-platform content ecosystems

Preferred Background
Experience working in leading news organizations or media houses
Exposure to branded content, native advertising, or content partnerships
Strong network within media, brands, and agencies