Director of E-commerce

Welcome to Centr – the home of strength.

Centr is a globally recognized performance fitness platform founded by Chris Hemsworth. Headquartered in Los Angeles, California, we are a passionate team of content creators, strategists, engineers, designers, marketers, and operators who help the strong get stronger, every day.

We are hiring a Director of E-commerce to own and scale the  business, with a mandate to drive revenue growth while leveling up our e-commerce operations and customer experience.

This role owns revenue growth, forecasting, and on-site performance for  You will lead and have decision authority over CRO, merchandising, promotions, and offer architecture, while working closely with Marketing, Product, Support, Warehouse, and Sales to ensure growth is profitable, operationally sound, and brand-aligned.

This is a hands‑on, operator role. You will be deep in Shopify, experimentation, analytics, and on‑site UX. While you will manage a small team, success in this role comes from owning commerce decisions, exercising judgment under constraint, and navigating cross‑functionally.

A critical part of this role is helping to rebuild  into a single, unified commerce experience that removes the distinction between app and physical products and unlocks higher AOV through thoughtful bundling and portfolio‑level merchandising.

• Own  Revenue Growth
  • Drive revenue growth through:
  • CRO and experimentation (in partnership with the CRO Manager)
  • Merchandising strategy and product prioritization
  • Pricing, promotions, and discounting (within contribution targets)
  • Bundles and offer architecture across equipment, app, and accessories
• Own weekly forecasting and performance reporting
  • Be accountable for revenue, AOV, CVR, and bundle attach rate
  • Make deliberate tradeoffs between conversion, AOV, volume, and contribution
• Lead CRO, Merchandising & On‑Site Experience
  • Own the on‑site customer journey from landing to checkout
  • Manage and help develop CRO roadmap and experimentation cadence
  • Merchandising strategy for high‑AOV and high‑volume products
  • Set clear direction on what gets tested, scaled, or killed
    , ensuring CRO efforts ladder up to broader commerce strategy
  • Ensure  clearly communicates value across equipment, app, and bundles
• Build and Scale the Equipment + App Bundle
  • Own the bundle offer end‑to‑end including pricing, UX, merchandising, and purchase flow
  • Partner closely with Product and Marketing to align bundle positioning and expectations, improve bundle attach rate
  • Treat bundling as both a growth experiment and a core pillar of the 2026 strategy
  • Evolve bundle strategy based on performance, operational constraints, and channel realities
• E‑commerce Operations & Forecasting
  • Own revenue forecasting, demand planning, and coordination with Warehouse and 3PL partners
  • Ensure growth initiatives are supported by inventory readiness and operational capacity
  • Partner with Ops to surface risks, constraints, and tradeoffs early
  • Collaborate with Support on returns, fraud, and post‑purchase implications
  • Balance growth ambition with operational reality and contribution guardrails
• Lead a small, high‑impact team optimization and on‑site commerce strategy reinforce each other. Act as a multiplier through systems, prioritization, and decision clarity rather than headcount.
  • Work through channel conflict across DTC, retail, and other sales channels
  • Design offers and promotions that respect MAP constraints and channel relationships
  • Partner with Sales to align on offers and positioning and avoid destructive channel conflict while maximizing on‑site value

By the end of 2026, you will have:

• Doubled revenue
• Improved site conversion rate and AOV while protecting contribution dollars
• Established the equipment + app bundle as a core growth lever
• Delivered a rebuilt  experience on time and on budget
• Improved demand forecasting and inventory coordination to support growth
• Maximized AOV on high‑ticket home gyms while unlocking lower‑AOV, higher‑volume Hyrox opportunities
• Built credibility and alignment across Marketing, Ops, Support, and Sales

• 7–10+ years in high‑growth e‑commerce roles
• Deep, hands‑on Shopify…