Manager, Omnichannel Analytics

Job Summary

Responsible for leading the analytics function as the centralized source of truth for omnichannel reporting and data‑driven decision making. Owns the technical foundation of the analytics ecosystem, including tagging implementation, measurement frameworks, data governance, and dashboard development. Partners closely with Marketing, Product Management, eProcurement, and Insite teams to enable data‑informed strategies that drive performance across the omnichannel organization. Demonstrates deep technical expertise in analytics implementation, coupled with strong leadership, communication, and cross‑functional collaboration skills.

• Serves as the authoritative source for executive and leadership reporting by building, maintaining, and continuously improving dashboards that provide actionable insights across key business functions.

• Owns and maintain the comprehensive tagging strategy and implementation across all digital properties, ensuring accurate, consistent data collection that serves as the foundation for enterprise reporting and analysis.

• Partners strategically with marketing, product management, eProcurement, and Insite leaders to ensure their teams have the insights, tools, and analytical support needed to make data-informed decisions while maintaining clear boundaries between centralized analytics and distributed analytical capabilities.

• Build and oversee a rigorous experimentation program that enables evidence-based decision making across product, marketing, and customer experience initiatives while ensuring statistical validity and organizational learning.

• Build and lead a high-performing analytics team capable of delivering on the organization’s expanding analytical needs while developing talent and fostering a culture of analytical rigor and continuous learning.

• Consults with senior management on solution development for complex strategic and technical business issues. Independently solves unique and complex problems that have a broad impact on the business. Assignments are large scope, high impact, high cost, and high importance.

• Establishes operational plans for assigned area. Acts as a strategic advisor and uses expert skills to contribute to the development of strategic company objectives. Receives general administrative and business direction as needed. Typically operates with broad latitude in a complex environment.

• Guides and mentors staff at all levels, provides advice to senior management on complex and strategic issues, and may lead or manage complex projects with dotted line responsibility.

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Typically requires overnight travel less than 10% of the time.

• Typically requires a bachelor’s degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field. Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for the development of creative solutions.

• 5+ years of experience in analytics, business intelligence, or related field with progressive responsibility.

• 2+ years of people management or team leadership experience.

• Demonstrated expertise in tag management implementation and digital analytics platforms i.e. Adobe Analytics, Google Analytics 360, Amplitude, or similar.

• Proven track record building dashboards and self-service reporting solutions in BI tools i.e.Tableau, Power BI, Looker, or similar.

• Strong background in A/B testing methodology, experimental design, and statistical analysis.

• Experience in B2B, eCommerce, or omnichannel retail environments preferred.

• Proficiency with tag management systems i.e. Adobe Launch, Google Tag Manager, Tealium.

• Proficiency with data visualization and business intelligence platforms.

• Familiarity with data warehousing concepts and ETL processes.

• Exceptional communication skills, strong project‑management capability, the ability to translate complex technical concepts for diverse audiences.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.

Functional Area Marketing and Communications

Work Type Remote

Recruiter Preissler, Jacob

Req WCJR-030381

White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.