Director of Digital Marketing

• Own ACI Worldwide's digital experience and digital performance across all owned digital properties
• Own paid digital channels and campaign infrastructure for demand generation and field marketing
• Build, manage, optimize, track, and measure paid search and social programs
• Provide campaign execution infrastructure for field marketing and demand generation
• Create and maintain QA processes for digital publishing
• Own website strategy, site performance, accessibility, UX, information architecture, navigation, and landing page builds
• Drive conversion rate optimization across buyer journeys, solution pages, product CTAs, demo request flows, and gated content
• Own and execute technical SEO strategy using search intent mapping, topic clustering, and content gap analysis
• Lead GEO and AEO initiatives to improve ACI's visibility in AI-generated answers and generative search
• Monitor LLM-generated answers, identify discoverability gaps, and adjust content strategy
• Analyze session recordings, scroll maps, click maps, and rage-click reports to identify buyer-journey friction
• Implement progressive profiling across gated content and forms in partnership with Marketing Operations
• Establish standards for copy hierarchy, CTA placement, tracking, and campaign landing destinations
• Own GA4 configuration and governance, including data streams, custom events, conversion tracking, dimensions, metrics, and Explorations
• Enforce UTM naming conventions and URL parameter governance
• Own cookie consent management and privacy compliance, including GDPR and CCPA
• Oversee integrations among the website/CMS, Hub Spot, and Salesforce CRM
• Build and maintain reporting connecting digital channel data to pipeline and revenue data in Salesforce
• Build effective teams and provide data-driven storytelling for executive audiences

• 8-12 years in B2B digital marketing
• At least 3 years in a senior or director-level role owning website, paid media, and SEO strategy
• Hands-on GA4 expertise, including event configuration, Explorations, and conversion tracking
• Hands-on expertise in tag deployment, trigger/variable logic, and data layer integration
• Deep technical SEO expertise, including crawl, indexation, Core Web Vitals, and schema issues
• Working knowledge of GEO and AEO, including structured data, entity optimization, LLM-friendly content architecture, and FAQ/schema markup for AI discoverability
• CMS ownership experience, including page templates, publishing workflows, and site taxonomy in enterprise CMS platforms
• Experience with Hub Spot marketing automation and Salesforce CRM integrations, including lead flow, attribution, and data hygiene
• Applicants must be currently authorized to work in the US on a full-time basis
• Position does not offer sponsorship for employment visa status or work permit now or in the future
• MBA or advanced business degree (preferred)
• Strong understanding of AI-enabled marketing and commercialization strategies (preferred)
• Experience supporting complex enterprise B2B sales organizations (preferred)

Demonstrates expertise in B2B digital marketing with a focus on website strategy, paid media, and technical SEO. Proficient in GA4, Hub Spot, and Salesforce CRM integrations, ensuring effective campaign execution and data-driven decision-making.

• B2B Digital Marketing
• Technical SEO Expertise
• GA4 Configuration
• Hub Spot Marketing Automation
• Salesforce CRM Integration

• Digital Performance Optimization
• Paid Search Management
• Conversion Rate Optimization
• Data Layer Integration
• Crawl and Indexation Management
• Content Gap Analysis
• Tag Deployment
• Event Configuration
• Schema Markup
• Progressive Profiling

• Data-Driven Storytelling
• Team Building
• Campaign Execution

• MBA or Advanced Business Degree

• B2B Sales
• AI-Enabled Marketing
• GDPR Compliance
• CCPA Compliance
• GEO and AEO Strategies

• GA4
• Hub Spot
• Salesforce CRM
• CMS Platforms
• Digital Publishing Tools