Regional Sales Manager

The Regional Sales Manager reports to the Sr. Manager, DSD within Crown Bakeries. This position will be responsible for a territory wherein they manage and develop growth within the current customer base, focus efforts on acquiring and retaining new strategic customers, and building and maintaining relationships with independent distributors.

This is a Hybrid position based in Norcross, GA.

• Achieve annual sales budget by managing “Book of Business” for growth through existing customer growth and retention as well as the successful acquisition of new strategic customers
• Develop relationships and leverage the DSD/Independent Distributor network to prospect and grow strategic accounts
• Review customer sales reports to identify potential issues and address with specific action plans
• Develop market specific sales growth plans that include an actively managed pipeline prospect file
• Achieve on plan Marketing Spend, Travel & Entertainment and Sample Budget performance
• Establish sales call schedule ensuring adequate coverage of existing and new customers
• Exemplify ability to listen to prospects needs and make recommendations for solutions based on information gathered and analyzed
• Work closely with regional contacts for Group Purchasing Organizations (GPOs) to optimize sales growth and profit.
• Create and present proposals to decision makers
• Other duties as assigned by the Director of Sales

• Bachelor’s Degree in Business and/or Marketing OR applicable experience of 5+ years sales experience in lieu of degree
• Functional/Technical Skills
• Proficient with Microsoft Office Suite
• Corporate Applications – SAGE, SEI (training to be provided)
• Knowledge of the sales cycle as it relates to food service
• Excellent Verbal and written communication skills, and the ability to interact effectively with multiple levels of management across customer base

• Drive for Results
• Problem Solving
• Perseverance

This job operates predominantly in the field (visiting customers), with secondary time in an office environment. There may be rare times when this position is at the physical plant or distribution center. This employee may occasionally be exposed to facility elements such as extreme temperatures, noise, dust, fumes, and odors. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.